Bing vs. Google: Which Search Engine is Better and Accurate?

Google and Microsoft Bing are the two most recognized and used search engines, with a combined market share of almost 92%.

According to Statista, Google alone has a market share of approximately 81%, capturing the market, this could be due to the default browser application on Android mobiles. Bing has captured around 10.52% of the market share due to Microsoft’s Bing reward program.

But the real question is which search engine is better in terms of content quality, reliability, and SERP, and what is the best image search browser?

So let’s briefly weigh the top two search engines and identify which search engine is better in the Bing vs. Google face-off.

Google Overview

Google’s first version (BackRub) was launched in August 1996 on Stanford’s University website. Later on, in 1998, Google was officially launched in the market by Larry Page and Sergey Brin. By 2003, Google had achieved huge success and soon became the top search engine. 

In 2005-2007, Google grew exponentially and introduced its first-ever Google Docs, Excel, and Slides. By 2012, Google launched Google Drive and renamed all its product names so they could easily be accessed under the Drive folder. 

As of 2024, Google has over 8.2 billion unique visitors, according to Semrush, making it the highest-used search engine. 

Bing Overview

Bing was officially launched later in the market in 2009 and was the replacement for its previous version known as Live Search. It was a lot faster with a captivating user interface. In 2023, they integrated an AI chatbot interface that Google is yet to implement fully, due to which its daily users increased.

The interesting part about using Bing’s search engine is that it provides credit rewards that could be redeemed for gift cards, donations, and a lot more. Bing has 660 million unique visitors as of 2024; this might be the smart way to compete with Google’s search engine market acquisition. 

Bing vs. Google Comparison: Search Result

Both search engines display different search results due to differences in algorithms and their guidelines that prioritize content. For example, if you search anything on Google and Bing, you’ll get different results; that also goes with images and map routes as well. For example, if you follow Google Maps for traveling the estimated time of arrival is usually displayed more than the Microsoft Bing Maps.

Apart from this, there are several differences and guidelines that we will discuss below:

Search Results and UI

Both of the search engines have distinct user interfaces, as the top result in Google is known as a featured snippet that is known as Q&A in Bing. As shown below, the information presented in Bing is way more expanded compared to the Google search engine. 

Also, there is a huge difference between the interface of ‘people also ask’ where you are required to click on the arrow to view answers in Google but not in the case of Bing. For a few queries, the SERP may display the same articles on Microsoft Bing and Google, but they will have different rankings. On the right side of the search result, Bing shows expanded content on Wikipedia.

Algorithms

Bing emphasizes on keyword density and meta tags, which is the traditional method used in the early days for ranking the sites. Moreover, Bing prefers authentic and high-domain sites such as .gov or .edu, but that’s not the case with Google. Microsoft Bing also emphasizes social media presence, for example how brands interact with audiences and customers through platforms like Instagram or Facebook. 

Google ranks pages based on numerous factors such as relevancy, authority, on-page and off-page SEO, and most importantly, E-E-A-T. Pages should reflect Experience, Expertise, Authoritativeness, and Trustworthiness, making the site more credible; this takes us to the next factor, which is ranking.

Ranking

Earlier we talked about different search results for certain queries, and you might have also noticed similar websites but differences in their rankings in respective search engines. This is because how Google and Bing determine the quality and relevancy of the content is also different. 

Google uses the searcher’s intent and matches it with the content keyword, providing you with a straightforward SERP. Bing, on the other hand, uses OpenAI technology to understand the meaning and synonyms of the word. 

Nonetheless, Google performs better in understanding the meaning and synonyms of the text. One common thing between them that decides the ranking is having clean and well-structured code and fast loading speed of the site. 

Both search engines have different approaches to how you could boost your presence and ranking.

Factors to Boost Ranking

To drive traffic from organic SEO requires a comprehensive strategy and a strong follow-up plan. But both the search engines have distinct methods to boost up ranking that are as follows:

• Bing pays importance to the social media presence of the website, whereas Google doesn’t give any importance to such factors.
• As most of the users are browsing on mobile devices due to convince, developers should pay attention to making mobile-friendly sites.
• On-page and off-page SEO are important aspects. As per the guidelines, both Bing and Google give importance to on-page optimization.

Users can also take advantage of PDF submission, backlinks, and profile creation sites to boost ranking. Both Google and Bing roll out periodic updates, but Google updates are more often introduced compared to Bing. 

Bing vs. Google Comparison: User Experience

Comparing Google Vs Bing in terms of articles and guides displayed on both search engines are of different websites but satisfy the query. The SERP consists of high-quality content with relevancy, and there is almost no difference in terms of providing solutions. Both Google and Bing have unique factors that contribute to exceptional surfing experiences. 

The major difference between them is the finance and Easter eggs in Google that don’t come in Bing. In Google, you can keep track of various finances, such as stock, the price of gold, and Sensex, just under one dashboard. Moreover, Google also has Easter eggs, such as Thanos Snap, that make half of the results disappear. 

To discover more of these Easter eggs, you can visit elgooG and find various fun interactive motions on screen. You might not access the finance dashboard option in Bing to view market conditions, and there are no such fun Easter eggs as well. 

Nowadays, many people have incorporated AI speakers such as Alexa, and apart from Google Assistant, the majority of smart speakers draw their results from Bing. If we talk about academic purposes or research, Google is highly regarded as a reliable search engine for drawing out educational articles and citations. 

But Google hasn’t fully integrated AI into their search engine, giving it a plus point to Bing. However, the complexities of navigating through Bing Chat and the image generator may be challenging for a few. Moreover, the privacy policies are similar for both search engines. They store your search history and IP address to make advertisement recommendations according to your preference.

Overall, Google is ahead in giving a unique and enthralling experience to internet surfers. 

Bing vs. Google: AI Results

Google hasn’t fully integrated AI features in its search engine, but Bing has already coherent AI in their search engine in 2023. The AI-assisted search is still being rolled out, and you might see AI-generated answers in a few of the queries in Google, as shown below.

But Google has been working on AI and ML since 2015, known as RankBrain, which is responsible for crawling hundreds of millions of pieces of content indexed on Google. 

Microsoft Bing has a powerful chatbot system that is integrated with GPT-4, so Bing can create text and offer customized responses for every user. Moreover, another feature that Google doesn’t have is an AI image generator, and unlike Bing, Google cannot generate content.

In terms of AI integration, Bing is one step ahead of Google, making it a versatile search engine and suitable for those users who are looking to explore the depth of AI.

Bing vs. Google: Mobile Compatibility

As mentioned above, many smartphones come with the default Google browser. The Google app is equipped with a Google Lens that lets you search through images, making it the best image search browser. The design and usage on mobile are quite user-friendly, making it the schematic search engine for phones. 

Bing also came up with AI features and a DALL-E 3 image generator. Navigating through such features might be an infuriating experience for some, as the design for mobile apps is a bit complicated compared to Google. 

In case you are planning to switch to Bing from Google, you might face some issues at first, but if you want to try integrated AI features, you should surely try Bing. 

Bing vs. Google Ads

Both the search engines, Google and Microsoft Bing, offer the option to run paid ads. Advertisements are the main source of income for Bing, as it generates around $12.21 billion. 

In terms of ads, Google and Bing both display relevant ads by comparing Pay Per Click (PPC) ads with typed keywords. Furthermore, both platforms allow you to target your paid campaign based on demographic region and device. 

Google displays all the paid campaigns and ads on top of the search results and allows you to monitor competitor Google Ads campaigns. Whereas, in Bing, all the ads are displayed in blocks followed by organic results and again blocks of paid results, making it difficult for some users to separate the organic results from paid campaigns. 

Businesses and organizations prefer running paid campaigns on Google due to high traffic, but Bing might be suitable for those who are looking to run cost-effective campaigns. 

Bing vs. Google: Which Search Engine is Better to Promote Business?

To promote your business online, there are several SEO strategies and business listing sites that could boost your ranking. The majority of businesses and organizations prefer to boost their presence on Google due to its stronger market share. 

So by now, it’s clear that both search engines have different algorithms and guidelines on how they decide to rank. To boost your business on Google, you have to incorporate tactics that are Google SEO friendly, such as creating high-quality backlinks, content marketing, paid ad campaigns, and so on.

For this, you can also take the help of various digital marketing agencies, such as Digitalplanners itself.

Final Face Off: Bing Vs Google Which One is Better?

In terms of the best search engine, Google is by far the best in terms of providing quality content, user-friendly information, and the best image search browser. 

Bing can only compete with Google and expand its market share by incorporating innovative ideas, like how it gained a sudden upsurge in traffic by implementing AI. 

A lack of innovation and investment in Bing from Microsoft is the major reason it lagged in the market. Google has invested more in resources, due to which they have 5–6 times more data and have been able to attract younger and talented developers who have contributed to the betterment of the organization. 

Moreover, Google has always emphasized its efforts to be the best search engine, but Microsoft has always been about operating systems, Word, Excel, and so on. Their major focus should be on providing more unique tools and redefining the definition of a search engine.