A Handpicked List of Top 25 SEO Experts in the World

Manas Swain Manas Swain/ Updated: Jul 16, 2024
17 min read

In this world of digitalization, you can only succeed when you have a top-notch online presence. Search Engine Optimization is what improves your online image. You know, how some startups get attention, stand out from the crowd, and go on to create a big name for themselves? It’s all done with the help of marketing, branding and SEO. 

SEO is a vast and complex subject, and after the latest Google update of 2024, it can be much tougher to navigate through. And this is where world-class SEO professionals can help you. 

We have carefully curated a list of the 25 best SEO experts in the world. So, whether you want to use their services or learn from their sessions, this list will assist you on your journey. Let’s dive right in!

Brian Dean

Brian Dean

Entrepreneur.com describes Brian Dean, the founder of Backlinko, as an SEO genius. He has taught people worldwide to start, grow, and sell 7-figure businesses. Aside from his ability to develop unique and powerful marketing techniques, he has created several comprehensive courses that cover everything from A to Z in digital marketing. 

Specialization: On-page SEO and content marketing. 

LinkedIn Profile: https://www.linkedin.com/in/brianedean/ 

Business: Backlinko 

Neil Patel 

Neil Patel

The 38-year-old marketing expert is the founder of CrazyEgg, Kissmetrics, UberSuggest, and NP Digital. According to Wall Street Journal, he is a top influencer on the web and has helped business tycoons like Amazon, HP, NBC, GM, and Viacom to grow their revenue. 

Neil’s NP Digital offers specialized services to enterprises and small businesses, which include, paid campaigns, SEO, social media, and content marketing.

Specialization: Blogging, content marketing, and campaign management. 

LinkedIn Profile: https://www.linkedin.com/in/neilkpatel/ 

Business: NP Digital and UberSuggest 

Rand Fishkin 

Rand Fiskin

The SEO and content guru, Rand Fiskin, focuses on building software for marketers. He is the co-founder of Moz, the digital company that makes tools to simplify local SEO, content marketing, and digital PR. 

Rand’s focus on assisting companies in enhancing their marketing function demonstrates his passion for the sector and the importance of marketing and marketing technology to the overall business strategy.

Specialization: Web marketing and design.

LinkedIn Profile: https://www.linkedin.com/in/randfishkin/ 

Business: SparkToro and Moz

Danny Sullivan 

Danny Sullivan

Danny Sullivan is a famous technologist, journalist, and entrepreneur. He founded Search Engine Watch in 1997, which publishes articles about search engine marketing. He actively works with Google to improve search results and holds the responsibility of teaching how Google search works to the public. 

You can read his blogs on internet marketing, SEO, and content creation to gain insights. 

Specialization: Search English Strategies and Teaching about Google updates.

Official Website: https://dannysullivan.com/ 

Business: Search Engine Watch and Third Door Media 

Joost De Valk 

Joost De Valk

Joost De Valk, a famous application software developer, began his career as a consultant and blogger before developing Yoast, the most successful WordPress plug-in. He has handled some of the biggest SEO projects in the world and even offers services to start-ups. 

Specialization: Digital product direction and SEO strategies.

Official Website: https://joost.blog/ 

Business: Emilia Capital 

Barry Schwartz 

Barry Schwartz

CEO and President of RustyBrick, Barry Schwartz started as a blogger, and he still writes about search engine and search engine marketing. Along with running big enterprises, he has been the News Editor of Search Engine Roundtable for more than 20 years. 

With his unique style of teaching, he is a go-to source for digital marketers and brands to learn how to create high-quality content and user-friendly experiences. 

Specialization: Community networking and the latest SEO trends. 

LinkedIn Profile: https://www.linkedin.com/in/rustybrick/ 

Business: RustyBrick, Inc. and Search Engine Roundtable 

Matt Cutts 

Matt Cutts

Matt Cutts wrote the first version of Google’s family filter “SafeSearch”. He is a Ph.D. holder in computer graphics and has contributed in chief roles at Google and U.S. Digital Service. He is the most sought-after SEO specialist who offers valuable insights about white-hat SEO and ethical marketing techniques. 

Beyond his work with the biggest companies, he is also a speaker and shares his knowledge through online platforms. 

Specialization: White-Hat SEO and Optimization techniques for sustainable growth. 

Official Website: https://www.mattcutts.com/ 

Business: NA

Mehboob Ali Shar

Mehboob Ali Shar

Mehboob Ali Shar is a globally acclaimed SEO specialist known for his cutting-edge insights. He has worked with several businesses in 16 countries worldwide and has a track record of successful clients. 

He is the founder of ‘Icreativez Technologies’, which provides unprecedented software development solutions and professional consulting. Any type of business can reach out to him to seek his guidance. In addition, what makes him unique is that he is an avid supporter of ethical marketing and follows Google updates by heart. 

Specialization: White-Hat SEO and modern marketing.

Official Website: https://mehboob.co/ 

Business: Icreativez Technologies

Stephan Spencer 

Stephan Spencer

Three-time author of world-renowned books, Stephan Spencer is one of the best SEO experts, speakers, and inverters. He shares his wisdom and expertise of 20+ years through his weekly podcasts — Get Yourself Optimized and Marketing Speak.

Not just that, he has also built various courses on SEO and marketing that are available on his website. But, what makes him stand out? Even being an influential figure, he dedicates his time to offering free consultation to startups and businesses. 

Specialization: Internet marketing 

Official Website: https://www.stephanspencer.com/ 

Business: WritersNet, InnSite, and NetConcepts 

Eric Enge 

Eris Enge

Eris Enge is the author of “The Art of SEO”, which has helped people worldwide understand the concepts of marketing. He regularly writes columns for Search Engine Land and Search Engine Watch, along with holding several conferences every year. 

He is always up-to-date with the trends, and currently, he is teaching how brands can use AI and voice apps to make user experience better. Any brand that wishes to work with him can reach out to his agency, Stone Temple Consulting. 

Specialization: New-aged blogging, and Custom SEO.

LinkedIn Profile: https://www.linkedin.com/in/ericenge  

Businesses: Perficient Blogs, Stone Temple Consulting, Pilot Holding, Inc.

Sandy Rowley 

Sandy Rowley

Clutch Magazine’s recent rankings have identified Sandy Rowley as one of the best search engine optimization experts worldwide. With more than 25 years of experience in SEO, she has aided numerous businesses in improving their websites and driving traffic to them. 

All her clients have achieved remarkable success with her innovative SEO techniques. Not just that, her ability to attract unique visitors to client websites has surpassed 10 million visitors per month, making them more effective than much larger corporations on the internet.

Specialization: Content Development, Link Building, and Technical SEO.

LinkedIn Profile: https://www.linkedin.com/in/seo-consultant-best/ 

Business: Evolve Agency 

Vanessa Fox 

Vanessa Fox

Vanessa Fox is the author of the popular digital marketing book ‘Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy’. She has a mastery of software and analytics tools that help her clients excel in their industry. 

She has been endorsed as one of Seattle’s top 40 under 40, Seattle’s top 25 innovators and entrepreneurs, and Seattle Tech’s top 100 women. That’s huge, right? But not just that, she has also worked with Google to create Webmaster Central and the tools that help website owners improve their sites. 

Specialization: Strategic marketing plan and analysis of the search engine.

Official Website: https://www.vanessafox.com/ 

Businesses: Ignition Partners and Keylime Toolbox 

Cyrus Shepard  

Cyrus Shepard

Cyrus Shepard was the head of Moz’s SEO and content team before launching his own consulting company at Zyppy. With his excellence in on-page SEO and technical search engine optimization, he has helped many startups and Fortune 500 companies build their online presence. 

He has over 12 years of experience and shares his knowledge through his Twitter account and blog posts.

Specialization: Content development and Internet marketing.

LinkedIn Profile: https://www.linkedin.com/in/cyrusshepard/  

Business: Zyppy 

Aleyda Solis 

Aleyda Solis

Aleyda Solis is the founder of a search engine optimization firm that caters to global markets, particularly in Europe, America, and Latin America. The European Search Awards named her Person of the Year in 2018, and she frequently speaks at SEO conferences around the world. 

Additionally, she is the author of The 2020 Web Almanac: HTTP Archive’s Annual State of the Web Report, which aims to educate readers everywhere about the design and operation of the Internet. 

Specialization: Website building, Link building, Content Creation 

Official Website: https://www.aleydasolis.com/ 

Business: Orainti 

Mandeep Chahal 

Mandeep Chahal

Mandeep Chahal is one of the most popular SEO professionals in India. His most notable accomplishment is founding and leading SEO Discovery, a company that helps businesses across the globe grow.

He has over 22 years of experience and in-depth knowledge. He has established himself as a trusted expert in the digital industry by working with large companies and delivering results. Chahal is also a member of the Forbes Agency Council and Expert Panel.

Specialization: Content creation and content marketing. 

LinkedIn Profile: https://www.linkedin.com/in/mandeepseodiscovery/ 

Business: SEO Discovery 

Fili Wiese 

Fili Wiese

Fili Wiese, a highly respected SEO expert and public speaker, has been in business for over two decades. Alongside his work with major brands, he was an integral member of Google’s search quality team. 

Additionally, he has gained a reputation for his expertise. He established SearchBrothers, an SEO consulting company, and frequently presents at various conferences and events across the globe.

Having written for various SEO publications and forums, Fili is highly respected within the field. 

Specialization: Technical SEO, international SEO services, and penalty recovery.

Official Website: https://fili.com/ 

Business: SearchBrothers

Shahid Shahmiri 

Shahid Shahmiri

Shahid is an experienced SEO consultant from India. He can drive organic growth and visibility for businesses of all sizes. He focuses primarily on ethical SEO practices and helping businesses achieve online success with long-term strategies.

The best part is that he is very active online and regularly provides recommendations and advice to some of the largest SEO communities to keep up with the highly competitive search ecosystem and the latest SEO strategies. You can also visit his blog to learn about various marketing concepts.

Specialization: International SEO, Local SEO, and custom SEO. 

Official Website: https://www.seoconsultantindia.in/ 

Business: Shahid Shahmiri Agency 

Marie Haynes

Marie Haynes

As an SEO expert since 2008, Marie Haynes has been in and out of the field. Known for her expertise in diagnosing and solving complex technical SEO issues, she has helped many companies recover from Google penalties and improve their organic search performance.

She talks about search engine optimization and digital marketing through her website, podcasts, and various industry events. She also writes columns for Search Engine Land and Moz and is the author of Unnatural Links: The Complete Guide to Recovery.

She is a trusted advisor to many businesses looking to improve their online performance.

Specialization: Google algorithm updates, penalty, and recovery.

Official Website: https://www.mariehaynes.com/ 

Business: Marie Haynes Consulting Inc

Ian Lurie 

Ian Lurie

Ian Lurie is an internet marketer and entrepreneur. He is best known for his expertise in search engine positioning, pay-per-click advertising (PPC), and content marketing. His writing career has focused on marketing concepts, and he frequently speaks at digital marketing conferences.

Besides contributing to industry publications like Moz, Search Engine Land, and Marketing, Lurie is also the author of Conversational Marketing: Online Marketing Strategies. He has trained thousands of people and is considered a thought leader in the field.

Specialization: Search engine positioning, PPC, social media marketing, content marketing.

Official Website: https://www.ianlurie.com/ 

Business: Portent, Inc.

Jason Barnard  

Jason Barnard

Barnard has gained expertise in the Google Knowledge Graph, a database that allows search results to be improved through information from various sources. As a top-tier consultant, he has worked with numerous prominent clients to enhance their visibility on Google search results. 

He has demonstrated his ability to deliver impressive keynote speeches across the globe. His podcast, “Search News You Can Use”, is a no-nonsense source for updates on SEO and digital marketing. Moreover, he has also written several articles and e-books which are the most comprehensive guide to optimizing for brand search results.

Specialization: Brand SERP optimization. 

Official Website: https://jasonbarnard.com/ 

Business: Kalicube

Cindy Krum 

Cindy Krum

Cindy started her career by consulting clients with all stages of digital marketing. USA Today named her one of the top 10 most influential SEO experts. She is a notable speaker at international events and is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are

She launched MobilMoxie in 2008, which has created SERPerator and Page-oscope that help digital marketers do mobile-focused SEO. 

Specialization: Mobile SEO, App SEO, and Google Analytics.

LinkedIn Profile: https://www.linkedin.com/in/cindykrum/ 

Business: MobilMoxie 

Matt Diggity 

Matt Diggity

Matt Diggity is an internet personality and one of the best SEO experts who teaches about real SEO techniques that have been tested by him and his team. Even though he has handled projects for big brands, he is very keen on teaching SEO online. 

You can check out his YouTube channel, and blogs, or take any SEO course from his website. 

Specialization: Real SEO techniques and internet marketing. 

LinkedIn Profile: https://www.linkedin.com/in/mattdiggityseo 

Business: Diggity Marketing 

Evan Bailyn 

Evan Bailyn

Evan Bailyn is a pioneer of modern SEO, who uses his skills to rank top on Google. He has built and sold multiple Internet businesses. The list of clients he has worked with includes Microsoft, SalesForce, US Bank, Verisign, and Logitech. 

Being an award-winning speaker and author of three marketing books adds another feather to his hat. 

Specialization: Content creation, content SEO, and Social Media marketing.

LinkedIn Profile: https://www.linkedin.com/in/evanbailyn/ 

Business: First Page Sage 

Dave Davies 

Dave Davies

Dave Davies is a true SEO expert who began his career in digital marketing in the early 2000s and has since worked for multinational corporations. He currently works as a Lead SEO for Weights & Biases, a machine-learning operations company. 

To learn more about SEO and internet marketing, you can listen to his weekly podcast, attend seminars, and read his blog on Search Engine Land. 

Specialization: Custom SEO, internet marketing, and Google Analytics.

LinkedIn Profile: https://www.linkedin.com/in/daverdavies/ 

Business: Beanstalk Internet Marketing 

Jackie Chu 

Jackie Chu

Jackie started her journey by doing link-building ORM for lawyers, and soon she became one of the best SEO experts and started working on multichannel organic growth strategies for tech companies. 

She has worked with the biggest of the companies like SpinMedia, TotallyHer Media, Yahoo, Square, Uber, and Dropbox. Along with her projects and day job, she speaks at industry events and hosts two podcasts: Evolving SEO Podcast #101 and Deepcrawl Podcast 2020.

Specialization: Technical SEO, content SEO, and Google Analytics.

Official Website: https://www.jackiecchu.com/ 

Business: NA

So these are the top SEO specialists who are shaping the world of digital marketing with their excellent skills. 

Moving ahead, let’s discuss how you can find the best SEO consultant and how they can take your business to another level in the next section. 

How Can SEO Experts Help You?

Search Engine Optimization is a method that boosts the ranking of your business websites on search engines. There are a lot of intricacies involved in the process that can only be carried out by experts. 

Below are some ways SEO experts can help your business:

  • Improves Website Ranking: These professionals have the skills to improve the ranking of your business website on search engines. By ranking high, you can stand out from the competitors, attract more opportunities for your business, and get frequent leads. 

    The goal for every company is to rank higher on SERPs, as it is likely to get more prospects that will help grow the business. 

  • Marketing Solutions: The Internet has become a crowded space and one needs to think outside the box to create unique campaigns. Starting a campaign for marketing your product can get expensive if you do not have the right tools, and that is when SEO professionals can come to your rescue. 
  • Custom SEO Strategy: Every business works differently, and that’s why each business requires a different method of approach for its growth. The SEO specialists can analyze and understand your requirements and come up with strategies to meet your business’s objectives. Not just that, they can help you find keywords, identify competitors, and optimize on-page SEO, and search intent. 
  • Website Traffic: It is one of the most important aspects of growing a business. The more visitors your site has, the more potential customers you can get. An expert can build a reputation around your business that will help you gain quality and regular clients. 

These are the ways an SEO expert can help you grow your brand. 

Now that you’re aware of this, let’s go ahead and see how you can find the right professionals in the next section. 

How to Choose the Best SEO Expert?

You can either work with the renowned SEO experts of the world or go for a local SEO agency. Just remember, it is crucial to work with an expert who understands your vision and aligns with your business objective. Many experts claim to do the best job, but finding a high-quality SEO expert necessitates in-depth research. 

Here are the key points that will help you to evaluate a digital marketing professional:

  • Check Customer Reviews: It is important to check out all the reviews of previous customers and go over the clientele of the SEO specialist. Every digital marketer has their expertise, and it is not necessary to get aligned with what they have to offer. 

    You can always choose an expert who has already worked with businesses in your sector. 

  • Ask for Referrals: We would recommend you ask for referrals from people in your industry and friends who have worked with reputed specialists. 
  • Define Your Goals: The first step for any business owner is to define what you want to achieve. Having a clear understanding of your goal will help you explain your vision to the specialist. While working with an SEO professional, your focus must be to accomplish a certain goal, like getting a certain number of leads and not just ranking high. 
  • Decide on the Budget: Budget can be the key component in deciding who you can work with. Some experts charge according to the project or campaigns, and some charge monthly retainer. Once you have a clear idea of how much you can spend on marketing, you can then reach out to the professionals who can contribute to your vision. 
  • Communicate Clearly: The quality of the service is what matters in the end, and communication plays a vital role in carrying out the entire process. You must seek to work with an expert who explains the complexities and is eager to listen and respond to your queries. 

So this was all about the steps to choosing the best SEO professional and how they can help your business grow. We have also listed the best SEO experts in the world along with their company handle, so you can reach out to them for their service. 

Frequently Asked Questions
Is SEO still in demand?

It is an indispensable part of the internet world and is only growing in the future, as per the top SEO experts.

How do the best SEO professionals research and select keywords?

The professionals select the relevant and high-volume keywords.

What is the role of SEO experts in the growth of business?

These professionals use their skills to spread the word about the business on the internet by creating effective campaigns to drive sales and traffic.

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