11 Best SEO Reporting Tools for Agencies in 2024: Find Your Ideal Solution for Success!

Manas Swain Manas Swain/ Updated: Jul 9, 2024
21 min read

Finding an SEO reporting tool that is perfect for your agency can feel like searching for a needle in a haystack. But fear not, if you’re searching for the same, I’ve got your back.

I’m sharing the best SEO reporting tools I’ve personally shortlisted for my agency. Like these white label SEO tools, they’ve proven to be the best, delivering exceptional results, and I hope they’ll prove to be the perfect fit for your agency, too.

What is SEO Reporting?

SEO reporting is the process of collecting and analyzing data to understand how a website is performing in search engine results. 

This data includes metrics such as:

  • Keyword rankings, 
  • Organic traffic, 
  • Backlinks, and 
  • User engagement (like bounce rates and time spent on site).

When businesses keep track of these metrics over time, they can see how successful their SEO tactics are and what else they can do to perform better.

For example, if a website’s organic traffic decreases or its keyword rankings drop, reporting can help find the reasons – whether it’s due to changes in search engine algorithms or technical issues with the website. 

With this information in hand, businesses can change their SEO strategies accordingly. They can optimize their website content, build more high-quality backlinks, or improve site speed and user experience.

In short, SEO reporting helps businesses boost their website’s visibility, increase organic traffic, generate leads, drive sales, etc.

Understanding the Need for an SEO Reporting Tool

You’d agree that manually tracking of SEO metrics is not only difficult, but it also consumes a lot of time and prone to mistakes. 

So, that’s why the role of SEO reporting tools comes into play. They make this process much simpler and more efficient.

Using them, marketers can automatically monitor every key SEO metric. Additionally, integrating these tools with web designing tools can further enhance the overall user experience and your website performance.

These tools help them with tasks like analyzing keywords and comparing performance with competitors to identify areas where they need improvement.

In other words, without these tools, businesses would not know where they stand or what they need to work on to get better results.

So, an SEO reporting tool is needed for a successful digital marketing strategy. With these tools, businesses can gain valuable SEO insights that help them stay ahead in this competitive digital world.

In-Depth Analysis: The 11 Best SEO Reporting Tools for 2024, Featuring Both Paid and Free Options

From tracking keyword rankings to analyzing backlinks, SEO reporting tools just like SEO monitoring tools are essential for SEO success. So, let’s explore the 11 best options for your agency without wasting any further—

1. Ahrefs 


Ahrefs is a top-notch SEO reporting tool that offers in-depth analysis of website performance.

It provides valuable information about backlinks, keyword performance, rankings, and competitor strategies. 

With its user-friendly interface and robust features, Ahrefs allow users to monitor and improve their SEO strategies efficiently to enhance their online presence and increase their website traffic.

Moreover, guess what? 

We’ve actually been using it in our own company for quite a while. It’s been a huge help in improving our website’s performance on search engine rankings.

What Key SEO Reporting Functionalities Ahrefs Offer for Agencies?

  • Keyword Research: Discover valuable keywords and monitor rankings.
  • Backlink Analysis: Keep track of and manage your website’s links.
  • Site Audit: Identify technical SEO issues for optimization.
  • Competitor Analysis: Analyze your rivals’ strategies.
  • Rank Tracking: Monitor keyword rankings and trends.
  • Content Explorer: Find content ideas and assess performance.
  • Reporting: Customize reports with key metrics.
  • Link Building: Identify opportunities for building links.

Pricing Plans:

  • Lite: This plan provides enough essential features for beginners at just $99 per month.
  • Standard: Starting at $199 monthly, it offers additional functionalities to users.
  • Advanced: This option, starting at $399 per month, is designed for users who need complete SEO tools. 
  • Customized Plan: For enterprises with unique requirements, it also offers customized pricing options as well.


Ahrefs integrates with—

  • WordPress
  • Shopify
  • Google Analytics
  • SEMrush
  • Majestic
  • Moz
  • Yoast SEO
  • Google Search Console

Visit Ahrefs Website: https://ahrefs.com/

2. SE Ranking

SE Ranking

SE Ranking is another comprehensive SEO reporting tool that helps businesses and marketers analyze and improve their online visibility. 

It offers a user-friendly dashboard, customizable reports, pre-designed templates, and various SEO data export and sharing options to fulfil your SEO needs.

What Key SEO Reporting Functionalities SE Ranking Offer for Agencies?

  • Rank Tracking: Monitor keyword positions across search engines and locations.
  • Website Audit: Identify technical SEO issues like broken links and missing meta tags.
  • Competitor Analysis: Compare keyword rankings and backlink profiles.
  • Backlink Analysis: Monitor backlink quality and discover link building opportunities.
  • Keyword Research: Find relevant keywords and track latest trends.
  • On-Page SEO Checker: Optimize meta tags and content.
  • Client Access: Share guest links or integrate with Looker Studio templates.
  • Social Media Management: Schedule posts and track engagement.
  • Agency Pack: Unlimited reports, Lead Generator, White Label, Agency Catalog, and client seats.
  • Reporting: Customize reports with essential SEO metrics.
  • API Access: Included in the Business subscription for agencies.

Pricing Plans: 

  • Essential: Priced at $44 per month, this plan provides basic features for SEO analysis and reporting.
  • Pro: This plan offers additional features and functionality to make it suitable for more advanced SEO needs at just $87.20 per month. 
  • Business: The Business plan, priced at $191.20 per month, provides access to all features, and is ideal for agencies and larger businesses with extensive SEO requirements.


SE Ranking integrates with various third-party tools and platforms, including but not limited to—

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Google My Business
  • Google Data Studio
  • Google Drive
  • Google Sheets
  • Google Tag Manager
  • Bing Webmaster Tools
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Zapier
  • Looker Studio
  • WordPress
  • Joomla
  • Shopify
  • Wix
  • Magento
  • WooCommerce

Visit SE Ranking Website: https://seranking.com/

3. Semrush


Amidst the complexities of SEO, Semrush stands as a reliable guide by your side. 

It helps you understand what your competitors are doing and refine your choice of keywords, making it easier for you to succeed online. 

With Semrush or Semrush AI, you’ll have valuable insights and a clear direction to achieve your SEO goals.

What Key SEO Reporting Functionalities Semrush Offer for Agencies?

  • Optimize Workflow: Streamlines agency workflow with essential SEO reporting tools.
  • Comprehensive Insights: Delivers deep SEO analysis for client understanding.
  • Performance Tracking: Monitors website performance and progress over time.
  • Identifying Improvement Areas: Pinpoints areas for enhancing clients’ online presence.
  • Illustrating Impact: Shows clients the impact of their SEO strategies.
  • Data and Analytics: Offers rich data and analytics for online optimization.
  • Organic Traffic and Conversions: Drive organic traffic and improve conversion rates through optimized SEO strategies.

Pricing Plans:

  • Pro: Starting at $129.95/month, this plan offers basic features for freelancers and startups.
  • Guru: It provides additional features for growing businesses and agencies at $249.95/month.
  • Business: This plan gives a comprehensive package at $499.95/month for large enterprises and agencies with advanced needs.


Semrush SEO reporting tool integrates well with—

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Google My Business
  • Majestic
  • Moz
  • Salesforce
  • Trello
  • HubSpot, and many others.

Visit Semrush Website: https://www.semrush.com/

4. Reportz


Reportz is a robust SEO reporting tool, designed to make life easier for digital marketers. 

It gathers all your data from different places and brings it together, so you can create or customize reports just the way you like them without any hassle. 

Moreover, its easy-to-use dashboards and automated reporting features helps you spend less time digging into data and more time using insights to supercharge your SEO strategy.

What Key SEO Reporting Functionalities Reportz Offer for Agencies?

  • Data Aggregation: Collects data from multiple sources.
  • Customizable Reports: Allows agencies to create personalized SEO reports.
  • White Labeling: Adds agency logos to reports.
  • Client Dashboards: Provides clients with access to their SEO performance data.
  • Multi-User Access: Allows collaboration among team members.
  • Data Visualization: Presents data in easy-to-understand formats.

Pricing Plans:

For $9.92, users can create and use a dashboard within the platform. However, if you need multiple dashboards for different clients, projects, or purposes, you will have to pay $9.92 for each additional dashboard beyond the first one.


Reportz integrates with various platforms, such as—

  • Google Analytics
  • Google Ads
  • Facebook Ads
  • Google Search Console
  • Moz
  • SEMrush
  • Ahrefs, and many more.

Visit Reportz Website: https://reportz.io/

5. Wincher


This powerful SEO reporting tool simplifies the process of keyword tracking and performance analysis. 

It provides real-time updates on keyword rankings across search engines to help users monitor their SEO efforts effectively. 

Other than this, it offers a range of intuitive features and reports that can be tailored to suit the agency needs. 

So, overall, Wincher empowers businesses to identify trends, track competitors, and make informed decisions to improve their online visibility.

What Key SEO Reporting Functionalities Wincher Offer for Agencies?

  • Keyword Tracking: Monitors keyword rankings across search engines.
  • Competitor Analysis: Tracks competitor performance and identifies opportunities.
  • White Labeling: Adds the agency’s logo to reports for a professional touch.
  • Multi-User Access: Allows collaboration among team members.
  • Historical Data: Provides insights into long-term performance trends.
  • Mobile App: Accesses data and reports on-the-go for convenience and flexibility.

Pricing Plans:

  • Starter: The Starter plan costs $49 per month and is ideal for individuals or small businesses to track basic keyword performance.
  • Business: Priced at $74 per month, business plan offers additional features for growing businesses who’ve more extensive SEO needs.
  • Enterprise: This enterprise plan provides comprehensive SEO solutions for larger enterprises at $289 per month.


Wincher integrates with these platforms—

  • Google Analytics
  • Google Search Console
  • Bing Webmaster Tools
  • Majestic
  • SEMrush
  • Moz or other third-party services.

Visit Wincher Website: https://www.wincher.com/

6. Moz Pro

Moz Pro

Moz Pro is one of the leading SEO reporting tools trusted by marketers around the world. 

This can be your go-to tool to master the SEO game as it provides comprehensive insight into website performance, keyword ranking and backlink profile. 

Using its features like site audit, rank tracking, and link analysis, users can easily optimize their SEO strategies and improve online visibility. 

Moreover, its actionable recommendations make it an essential tool for digital marketers to navigate the world of SEO like a pro in no time.

What Key SEO Reporting Functionalities Moz Pro Offer for Agencies?

  • Keyword Research: Identifies high-potential keywords for optimization.
  • Rank Tracking: Monitors keyword rankings across search engines.
  • Site Audits: Identifies and fixes on-page SEO issues to improve site performance.
  • Backlink Analysis: Evaluates backlink profiles and identifies opportunities for link building.
  • Competitive Analysis: Tracks competitor performance and identifies areas for improvement.
  • Customizable Reports: Generates personalized reports with actionable insights for clients.
  • Local SEO Insights: Provides data and recommendations to enhance local search visibility.

Pricing Plans:

  • Standard: For beginners or those in need of basic features, the Moz Pro’s Standard plan starts at just $99/mo.
  • Medium: This one is a more popular option that priced at $179/mo and gives full access to keyword research tools.
  • Large: At $299/mo, this plan offers the best value for money and is ideal for businesses and agencies who’re deeply committed to SEO.
  • Premium: Priced at $599/mo, this premium plan is best for large SEO-focused teams and in-house marketing teams.


Moz Pro seamlessly integrates with—

  • Google Analytics
  • Google Search Console
  • Google Data Studio
  • Google Sheets
  • Microsoft Excel
  • HubSpot
  • Slack, and more.

Visit Moz Pro Website: https://moz.com/products/pro

7. Google Analytics 

Google Analytics

Needless to say, Google Analytics is an essential SEO reporting tool that offers detailed information on website traffic, user behavior, and performance metrics. 

It helps SEO professionals understand how users find and interact with their site, including which keywords bring in the most traffic. 

Google Analytics not only provides customized SEO reports but also has user-friendly dashboards. This help users to keep track of how well their SEO strategies are performing, find areas that need improvement, and measure how effective their optimization efforts have been.

So, in short, businesses can make data-driven decisions with this tool to improve their online presence and attract more organic traffic for ultimately achieving their SEO objectives.

What Key SEO Reporting Functionalities Google Analytics Offer for Agencies?

  • Traffic Analysis: Provides insights into organic search traffic sources and trends.
  • Keyword Performance: Tracks keyword rankings and their effectiveness in driving traffic.
  • User Behavior: Analyzes user engagement metrics, such as bounce rate and session duration.
  • Conversion Tracking: Measures the success of SEO efforts in driving conversions.
  • Goal Tracking: Sets and tracks specific SEO goals, such as increasing organic traffic or improving site engagement.
  • Customizable Reports: Generates tailored reports to showcase SEO performance to clients.

Pricing Plan: 

Without spending a penny, Google Analytics offers you all the essential features for SEO success.


These are some of the platforms with which Google Analytics tool seamlessly integrates—

  • WordPress
  • Joomla
  • Drupal
  • Shopify
  • Magento
  • WooCommerce
  • BigCommerce
  • Salesforce
  • HubSpot
  • Zoho CRM
  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Mailchimp
  • Campaign Monitor
  • Google Data Studio
  • Tableau
  • Power BI
  • Android SDK
  • iOS SDK
  • Google Optimize
  • Optimizely
  • VWO (Visual Website Optimizer)

Visit Google Analytics Website: https://marketingplatform.google.com/about/analytics/

8. Google Search Console

Google Search Console

Google Search Console is another popular SEO reporting tool that provides insights into a website’s performance in Google search results. 

It offers data on search queries, impressions, clicks, and click-through rates to help you understand how your site appears in Google searches.

Moreover, through features like performance reports and index coverage status, this tool helps you identify and resolve issues that might affect your site’s appearance in search results.

All in all, if you want to optimize your website’s presence in Google search results, increase organic traffic, and improve overall search performance, you can use this tool blindly.

What Key SEO Reporting Functionalities Google Search Console Offer for Agencies?

  • Search Performance Analysis: Provides data on search queries, impressions, clicks, and click-through rates.
  • URL Inspection: Allows agencies to analyze how individual URLs are indexed and displayed in Google search results.
  • Index Coverage Report: Identifies indexing issues and helps agencies ensure their website pages are properly crawled and indexed by Google.
  • Mobile Usability Report: Highlights mobile compatibility issues that could impact search visibility.
  • Structured Data Analysis: Helps agencies optimize rich snippets and structured data markup for enhanced search appearance.
  • Security Issues Monitoring: Alerts agencies to any security issues that may affect their website’s search rankings.

Pricing Plan: 

Google Search Console provides SEO reporting features to agencies for free. This means, you can improve your website visibility and performance in Google search results without a hole in your pocket.


Some platforms with which Google Search Console SEO Reporting tool integrates are as follows—

  • Google Analytics
  • Google Ads
  • Google Data Studio
  • SEO Tools
  • Content Management Systems (CMS)

Visit Google Search Console Website: https://search.google.com/search-console/welcome

9. CognitiveSEO


This tool stands out in the list of top SEO reporting tools for its user-friendly interface and extensive data visualization. It helps to make complex SEO analytics understandable for everyone. 

Not only that, it provides users insights into various aspects of their SEO strategy, such as backlink analysis, keyword rankings, and site health checks.

Moreover, it offers timely alerts to keep you updated on important SEO changes and also provides guidance for continuous improvement. 

So, all this makes it an invaluable resource for both digital marketers and businesses who aim to achieve success online.

What Key SEO Reporting Functionalities CognitiveSEO Offer for Agencies?

  • Backlink Analysis: Identifies and evaluates backlinks to optimize link-building strategies.
  • Rank Tracking: Watches how your keywords rank on search engines to measure SEO success.
  • Site Auditing: Finds technical problems and on-page chances to make your site healthier.
  • Content Optimization: Provides recommendations for optimizing content to boost search engine visibility.
  • Competitor Analysis: Analyzes competitor strategies to identify opportunities and stay ahead in the market.
  • Customizable Reports: Generates personalized reports and useful advice for clients.
  • Alerts & Notifications: Provides timely updates on important SEO changes to help agencies stay informed and responsive.

Pricing Plans: 

  • Starter: The Starter plan, priced at $129.99 per month, is perfect for individuals or small businesses.
  • Premium: Starting at just $199 per month, this plan provides additional resources and functionalities for SEO requirements of growing businesses.
  • Elite: This plan starts at $499 per month and is perfect for larger enterprises or agencies who need advanced features to grow.


CognitiveSEO tool integrates with these platforms—

  • Google Analytics
  • Google Search Console
  • Majestic
  • Ahrefs, and Moz.

Visit CognitiveSEO Website: https://cognitiveseo.com/

10. Raven Tools

Raven Tools

Raven Tools is another platform that stands out as more than just a typical SEO reporting tool. It helps you understand and deal through the complexities of SEO to improve your content visibility. 

From finding important keywords to analyzing your competitors’ strategies – Raven Tools helps you with everything you need to excel in the competitive world of SEO. 

Overall, if you consider using Raven Tools, it empowers you to improve your website visibility, attract more organic traffic, and achieve success in SEO efforts.

What Key SEO Reporting Functionalities Raven Tools Offer for Agencies?

  • Keyword Research: Identify valuable keywords to target.
  • Rank Tracking: Monitor keyword rankings across search engines.
  • Competitor Analysis: Analyze competitor strategies and performance.
  • Website Auditing: Identify and address technical SEO issues.
  • Backlink Analysis: Evaluate the quality and quantity of backlinks.
  • Social Media Management: Manage and analyze social media presence.
  • Customizable Reports: Create tailored reports for clients.
  • Collaboration Tools: Facilitate teamwork and client communication.

Pricing Plans: 

  • Small Biz: This plan, priced at $39 per month, includes 2 domains/campaigns, 2 users, and 1500 position checks.
  • Start: Those who require more resources, the Start plan at $79 per month offers 20 domains/campaigns, 4 users and, 15000 position checks.
  • Grow: This one, priced at $139 per month, allows 80 domains/campaigns, 8 users and, 20000 position checks.
  • Thrive: It provides 160 domains/campaigns, 20 users and, 25000 position checks at $249/mo.
  • Lead: The Lead plan, priced at $399 per month, offers a comprehensive solution with 320 domains/campaigns, 40 users and, 30000 position checks.


Raven Tools integrates with these given platforms—

  • Google Analytics
  • Google Ads
  • Facebook Ads
  • Twitter Ads
  • LinkedIn Ads
  • Bing Ads
  • Moz
  • Majestic
  • SEMrush
  • CallRail
  • Campaign Monitor
  • Google Search Console
  • YouTube
  • BrightLocal
  • Bitly
  • Wistia

Visit Raven Tools Website: https://raventools.com/

11. Serpstat


Last but not least, it is none other than Serpstat. It remains a steadfast companion to ensure users stay ahead in the dynamic world of SEO.

This versatile SEO reporting tool caters to digital marketers, businesses, and SEO professionals. With its wide range of features including keyword research, rank tracking, backlink analysis, and site auditing, it simplifies the process of monitoring and optimizing SEO performance.

Furthermore, it provides excellent customer support and regular updates to allow access to the resources that you need to succeed in your SEO efforts.

Most importantly, Serpstat’s extensive data coverage and regular updates gives you insights to boost your website’s visibility, attract more organic traffic, and stay ahead in this competitive SEO world.

What Key SEO Reporting Functionalities Serpstat Offer for Agencies?

  • Keyword Research: Find important words and phrases to use in campaigns for clients.
  • Rank Tracking: Monitor keyword rankings across search engines.
  • Backlink Analysis: Review the quality and quantity of links leading to clients’ websites.
  • Site Auditing: Track and resolve technical SEO problems on client websites.
  • Competitor Analysis: Analyze competitor strategies and performance to inform clients’ SEO strategies.
  • Customizable Reports: Create tailored reports to showcase SEO performance and progress to clients.

In addition to these, Serpstat also stands out for being affordable than many other SEO tools.

Pricing Plans: 

  • Individual: This plan starts at $50/month and is Ideal for freelancers or individual marketers to optimize their personal projects.
  • Team: At $100/month, the team plan is suitable for small teams or businesses who require collaborative features and additional resources.
  • Agency: Designed for agencies with multiple users and advanced requirements, this plan provides comprehensive solutions at $410/month for client projects.


Serpstat reporting tool integrates seamlessly with the following platforms—

  • Google Analytics
  • Google Search Console
  • Google Data Studio
  • WordPress
  • Joomla
  • Drupal
  • HubSpot
  • Marketo
  • Salesforce Marketing Cloud

Visit Serpstat Website: https://serpstat.com/

Choose the Perfect SEO Reporting Tool: A Comprehensive Comparison to Guide Your Decision

If you’re still confused, you can choose the perfect SEO reporting tool for your requirements using this detailed comparison of each tool’s essential features, pricing, free versions, and customer support options—

SEO Reporting ToolEssential FeaturesPricingFree VersionCustomer Support
SEMrushKeyword research, backlink analysis, rank tracking, and site audit.Starts at $129.95/moLimited free version available.Email, chat, phone support
SE RankingKeyword rank tracking, competitor analysis, website audit, and backlink monitoring.Starts at $44/mo14-day free trial available.Email, Help Center, and chat support.
AhrefsBacklink analysis, keyword research, rank tracking, and competitor analysis.Starts at $99/moNo free version, but a 7-day trial is available for $7.Email support, and extensive documentation.
ReportzCustomizable reporting dashboards, and data integration from multiple sources.Starts at $9.92 per dashboard15-day free trial available.Email support.
WincherKeyword rank tracking, competitor analysis, and on-page optimization suggestions.Starts at $49/moFree trial available.Email support.
Moz ProSite audits, keyword research, rank tracking, and backlink analysis.Starts at $99/mo30-day free trial available.Email, and chat support.
Google AnalyticsWebsite traffic analysis, conversion tracking, and user behavior insights.FreeYes, with limited features.Help Center, and community forums.
Google Search ConsoleInsights into how Google views your site, keyword performance, and indexing status.FreeYes.Help Center, and community forums.
CognitiveSEOBacklink analysis, content optimization, rank tracking, and keyword research.Starts at $129.99/mo7-day free trial available.Email, and chat support.
Raven ToolsWebsite audits, rank tracking, backlink analysis, and competitor research.Starts at $39/mo7-day free trial available.Email support.
SerpstatKeyword research, rank tracking, backlink analysis, and site audit.Starts at $50/mo7-day free trial available.Email, and chat support.

Bottom Line

That’s all. In today’s digital age, where online visibility can make or break a business, the need for an SEO reporting tool cannot be overstated. 

So, after researching various SEO reporting tools, I’ve chosen the top options for your agency. With regard to the same, this detailed review will surely help you make an informed decision.

Now, all you’ve to do is pick the one that best suits your needs to pave the way for your success in 2024 and beyond!

Frequently Asked Questions
What is the most accurate SEO tool?

SEO tools like SEMrush, Ahrefs, and Moz Pro are often considered highly accurate because they collect detailed data from various sources and use advanced algorithms.

How to get an SEO report?

To get an SEO report, open any above-mentioned SEO tool, and enter your website’s URL and keywords. After that, the tool will generate a detailed report on your SEO performance. Alternatively, what you can do is hire an SEO expert or agency. They will analyze your website’s SEO and give you a personalized SEO audit report based on your specific needs and goals.

How often should I generate SEO reports for my website?

Well, it depends on various factors such as on your website size, the level of competition in the industry, and how quickly search engine algorithms change. But generally, you should generate SEO reports at least once a month to see how your website is doing so that you can adjust your SEO strategy as needed.

What is the most popular reporting tool?

SEMrush, Ahrefs, SE Ranking, Moz Pro, and Google Analytics are among the most popular reporting tools that are commonly used by marketers, SEO professionals, and businesses to track and boost their online visibility.

What is the best automated SEO reports tool?

There are many SEO reporting tools like SEMrush, Ahrefs, Moz Pro, and SE Ranking that offer automated reporting. Using these tools, you can schedule your reports at regular intervals, customize your content, and share them easily with team members or clients. However, the best automated SEO reports tool for you, depends on your needs and budget.

What factors to consider when choosing an SEO reporting tool?

When you’re choosing an SEO reporting tool, consider its key features, how easy it is to use, the pricing plans, available support, its integration capabilities with other tools, and how well it suits your website or business requirements.

Are there any free SEO reporting tools available?

Yes, there are free SEO reporting tools available such as Google Analytics, Google Search Console, and Serpstat. 

However, if you’re looking for more extensive features and advanced reporting functionality, it is better to invest your money in paid tools.

Related Posts