Top 13 White Label SEO Tools: Your Ultimate Guide to Success and Empowering Your Agency!

Manas Swain Manas Swain/ Updated: Jul 17, 2024
20 min read

Starting your journey to boost your agency’s online presence might feel like stepping into unknown territory.

But fear not! With the right White Label SEO tools, success becomes not just attainable but inevitable. 

These tools are specifically designed to help agencies enhance their digital marketing services. From client management to analytics, keyword tracking, website audits, and reporting, they offer the functionality of SEO software while allowing companies to maintain their brand identity. 

So, let’s dive into the details as we explore the features and functionalities of the top 13 White-Label SEO tools that make them essential for agencies looking to elevate their SEO strategies under their brand.

What Is a White Label SEO Tool?

For those who are not yet familiar with the concept, White Label SEO tools are platforms or software solutions developed by one company but rebranded and sold by another under their brand. They enable agencies or businesses to offer SEO services without the need to develop their own software.

This allows them to provide comprehensive SEO solutions to clients without the burden of creating and maintaining their own tools.

To put it simply, instead of spending precious time and resources developing your own SEO software from scratch, your company or agency can simply partner with a trusted provider that offers white-labeled solutions. These tools come fully equipped with everything you need – from keyword research, site auditing, and rank tracking to backlink analysis, and detailed reporting – all customizable to match your brand.

So, with these tools in hand, you’re not just offering SEO services; you’re providing comprehensive solutions that reflect your agency’s expertise and dedication to client success. And because everything has your branding on it, your customers see you as the top authority in the field.

It’s a win-win situation. You get to focus on what you do best, while white-labeled tools streamline the process of delivering top-tier SEO solutions to drive solid results and boost your agency’s reputation along the way.

Why You Need a White Label SEO Software for Your Business?

If you’re looking to streamline your operations and deliver high-quality SEO services to your clients, then choosing a white-label SEO software can be a game-changer in your digital marketing journey. Here’s why —

  • Personal Branding: With white label SEO software, you can effortlessly imprint your brand’s identity on every report, dashboard, and analysis. This way, you can showcase your expertise and build trust with clients by putting your brand front and center.
  • Flexibility and Control: It’s crystal clear that, one size doesn’t fit all in SEO. So, with white label software, you have the power to tailor strategies, reports, and workflows to suit each of your client’s unique needs. It’s like having a customized solution for every business you work with.
  • Efficiency: Whoever said this has said it well that Time is money, and white label SEO software saves you plenty of it. With automated reporting, streamlined workflows, and centralized management, you can focus more on strategy and less on tedious tasks.
  • Scalability: It doesn’t matter you’re managing one client or a dozen, white label software scales effortlessly. You can easily manage multiple campaigns, that too, without sacrificing quality or stretching yourself too thin.
  • Expert Support: Behind every great software is a team of experts ready to support you. Same goes with white label SEO software, it often comes with regular updates and support. So, using it means, you’ll have access to top-notch support, training, and resources for ensuring you always stay ahead of the curve.

So, in a competitive digital marketing landscape, white label SEO software isn’t just another tool —it’s your secret weapon for success, providing a cost-effective, customizable, and efficient solution.

13 Best White Label SEO Tools: A Comprehensive Analysis!

After familiarizing yourself with white label SEO tools and understanding the reasons why they’re necessary in your digital marketing journey, comes the last and most difficult step, where you need to make a decision.

So, if you’re looking for white label SEO software and feeling a bit overwhelmed by all the choices out there, no worries!

To help you make a better decision, I’ve compiled the top 13 white label SEO tools designed to enhance your digital footprint and drive your business to new heights of success—



USP: Semrush stands out as one of the best SEO reporting tool. Its versatility in analytics and reporting knows no bounds, empowering agencies to explore endless options.

Key Features:

  • Keyword research
  • Competitor analysis
  • Backlink analysis & audit tool
  • Site audit & website audit
  • Position tracking
  • Social media analytics & tracker
  • PPC keyword tool
  • On-page SEO checker
  • Content Optimization
  • Organic traffic insights
  • Customize email text
  • Content creation and distribution
  • Content analyzer
  • Set custom themes
  • Add custom visual styles
  • Upload custom branding
  • Remove Semrush branding

Moreover, with its white label feature, you can get custom reports through the Agency Growth Kit service for just $100 a month (in addition to the cost of your paid plan). So, with Semrush, it’s like you’re having a personal SEO assistant, helping your strategies reach new heights.

Pricing Plans:

  • 7-Day Free Trial
  • Pro— $129.95 /mo
  • Guru— $249.95 /mo
  • Business— $499.95 /mo

Although pricing may be on the higher side for some but, the value proposition and potential return on investment, definitely justify the cost for those serious about maximizing their SEO strategies.

Verdict:  It’s a strong competitor to Ahrefs and emerges as a powerhouse within the field of SEO tools, offering a comprehensive suite of features that cater to the diverse needs of agencies and businesses alike. With Semrush, users have access to a comprehensive toolkit, limited only by their imagination and objectives.

Try Semrush here:



USP: Ahrefs is a top-notch SEO tool known for its white-label capabilities. It provides in-depth link analysis for your website and your main competitors, helping you understand your link profile and improve your search engine performance.

Key Features:

  • Backlink analysis
  • Keyword research
  • Rank tracking
  • Monitor SERP volatility
  • Content research
  • Generate keywords
  • Estimate traffic
  • Generate keyword reports
  • View ranking history
  • Monitor outbound links
  • Competitor analysis

Ahrefs also offers an SEO site audit tool that helps you boost your website’s rankings.

Pricing Plans:

  • No Free Trial
  • Lite— Starts at $99 [for small businesses and hobby projects]
  • Standard— Starts at $199 [for freelance SEOs and marketing consultants]
  • Advanced— Starts at $399 [for lean in-house marketing teams]
  • Enterprise— Custom Annual contract only [for agencies and enterprises]

Verdict: Ahrefs boasts an impressive array of features that makes it your trusted companion in the ever-evolving world of SEO. However, what sets it apart isn’t just the features, it’s the trust it earns from seasoned industry professionals who rely on it day in and day out.

Try Ahrefs here:

Authority Labs

Authority Labs

USP: Authority Labs sets itself apart as a top-tier analytics tool by focusing on location-based data reports. You can think of it as having a trusted guide who knows the ins and outs of each neighbourhood, ensuring that your SEO strategies hit exactly where it matters most.

Key Features:

  • Local SEO tracking
  • Rank tracking
  • Keyword research
  • Competitor analysis
  • Historical ranking data
  • Mobile SEO rank tracking
  • Updated advanced API access
  • Data solutions
  • Automated SEO monitoring
  • Completely white-labeled
  • Worldwide tracking service

To be precise, Authority Labs is an excellent choice for anyone aiming for precise local SEO strategies or looking to utilize the power of big data for informed decision-making.

Pricing Plans:

  • 14-Day Free Trial 
  • Plus— $49/mo | 250 Keywords | 50 Domain
  • Pro— $99/mo | 1000 Keywords | 100 Domains
  • Pro Plus— $225/mo | 2500 Keywords | 300 Domains
  • Enterprise—$450/mo | 5000+ Keywords | Unlimited Domains

Verdict: With its diverse offerings, including customized data gathering techniques, detailed clickstream data, local keyword data by zip codes and cities, as well as robust big data integration capabilities, Authority Labs proves itself as a top contender in the field of white label SEO tools.

Try Authority Labs here:



USP: AccuRanker is another prominent player among white-label SEO tools. 

It focuses solely on tracking and analyzing search engine results pages (SERPs) to help understand how websites rank in search engine results and how they can improve their visibility and performance.

Key Features:

  • Real-time rank tracking
  • Keyword research
  • Competitor analysis
  • Local rank tracking
  • Customizable reporting
  • Data visualization
  • Monitor SERP features
  • Analyze keyword performance
  • Measure share of voice
  • View historical search volume trends
  • Customize keyword tags
  • Landing Page Segmentation
  • Access SERP history
  • Integrate with Google Analytics, Databox, Google Search Console
  • Build reports
  • Monitor desktop, mobile, and local search results
  • Access rank tracking via API

So, these are the features that make AccuRanker different from other similar tools in the market.

Pricing Plans:

  • 14-Day Free Trial 
  • Yearly— $116 /mo
  • Monthly— $129 /mo

Looking at these prices, one might agree that this white label SEO tool provides rank tracking and advanced reporting integration for clients at affordable prices.

Verdict: Trusted by over 2,000 businesses globally, AccRanker empowers you to elevate your SEO game and perform better in search engine results pages, like never before.



USP: WooRank stands out from other tools in the list due to its unique approach and i.e., offering diverse data sets tailored to your research needs. 

Not only that, it also offers thorough on-site SEO analysis along with practical suggestions to enhance a website’s user-friendliness and performance. 

The platform even translates SEO-related data into actual improvements in business performance, making it an ideal choice for clients who may not be marketing experts but require valuable information to enhance their online presence.

Moreover, WooRank, unlike other tools in the market, provides fully configurable PDF reports at a more affordable price point, making it accessible for businesses of all sizes.

Key Features:

  • Website review and analysis
  • Keyword tracking
  • Competitive analysis
  • Mobile optimization analysis
  • Monitor website performance
  • Capture quality leads
  • Assess SEO performance
  • Conduct technical website audits
  • Keyword research generation
  • Technical SEO audit
  • Social media monitoring
  • White-label reports

With these amazing features, you can increase sales and visibility for your agency or client in a more personalized manner.

Pricing Plans:

  • 3-Day Free Trial 
  • Pro— $89.99/mo
  • Premium— $199.99/mo
  • Enterprise— Custom

Verdict: WooRank distinguishes itself as a cost-effective solution that prioritizes on providing actionable advice rather than overwhelming users with excessive raw data.

Its focus on providing accessible and understandable information make it an excellent choice for businesses aiming to boost their online performance without deep marketing knowledge. 

Try WooRank here:



USP: WebCEO’s USP lies in its combination of robust SEO tools, including rank tracking, keyword research, technical auditing, and more, along with the ability to generate white-label reports. This makes it a comprehensive solution for SEO professionals and agencies who want to manage and optimize their clients’ websites effectively.

Key Features:

  • Rank tracking
  • Keyword research
  • Technical auditing
  • Internal links
  • SEO Audit 
  • Backlink Analysis
  • Competitor analysis
  • Google Analytics and Google Ads tools
  • Social media analytics
  • White-label Reporting

Pricing Plans:

  • 14-Day Free Trial 
  • Solo—$37/mo | 1 Project | 1 user | 100 keywords
  • Startup— $99/mo | 5 Project | 5 teammates | 600 keywords
  • Agency Limited— $99/mo + scanning fees | Unlimited Projects |Unlimited teammates | Unlimited keywords  
  • Corporate— $299/mo | 30 Projects | 10 teammates | 2,400 keywords

So, basically WebCEO offers different pricing plans to suit everyone, whether you’re just starting out on your own, running a small business, or a larger enterprise ship. It’s like they have a plan that fits you perfectly, no matter your size or needs in the digital world.

Verdict: WebCEO is ideal for those who’re ready to invest in a top-notch SEO tool with a wealth of industry expertise behind it.

Try WebCEO here:



USP: DashThis is a robust and flexible tool that provides a complete solution for SEO agencies by offering a dashboard that can be white-labeled.

It seamlessly gathers important Key Performance Indicators (KPIs) from various platforms, such as Google Analytics, into one dashboard to help marketers in monitoring the effectiveness of marketing campaigns, identifying trends, and making data-driven decisions to optimize strategies for their clients.

Key Features:

  • Customizable reporting dashboards
  • Integration with various data sources
  • SEO analytics
  • Social media analytics
  • PPC reporting
  • Email marketing analytics
  • Many sharing options
  • Integrations with 34+ digital marketing tools such as Google Analytics, Facebook Ads, YouTube, Moz, Ahrefs, etc.
  • Advanced customization options
  • Merge data from various sources into single report
  • Infinite client accounts, data sources & users
  • Bulk creation and editing services
  • Customizable data sources
  • Easy cloning
  • Share reports via email, PDF or URL
  • Endless email assistance
  • Robust security and account management

Moreover, as an added feature, you can start using the platform immediately by selecting from a range of predefined templates available on the dashboard. This saves you time and makes the process of getting started easier.

Pricing Plans:

  • 15-Day Free Trial 
  • Monthly—
    • INDIVIDUAL: $49/mo
    • PROFESSIONAL: $149/mo
    • BUSINESS: $289/mo
    • STANDARD: $449/mo
  • Yearly—
    • INDIVIDUAL: $42/mo
    • PROFESSIONAL: $127/mo
    • BUSINESS: $246/mo
    • STANDARD: $382/mo

Verdict: DashThis has emerged as a go-to solution for SEO agencies, who’re looking for a streamlined and professional approach to reporting and driving results for their clients. 

Overall, this platform’s capability to gather data from various sources, along with its white label capabilities and user-friendly interface, makes it an essential tool for agencies aiming to impress clients with professional reports.

Try DashThis here:

SE Ranking


USP: SE Ranking offers a comprehensive suite of SEO tools, is budget-friendly and suitable for agencies of any size.

Key Features:

  • Keyword rank tracking
  • On-page SEO audit
  • Backlink monitoring & tracker
  • Competitor analysis & rankings
  • Keyword suggestion tool
  • Social media management & analytics
  • Web traffic analytics
  • Keyword rank tracker
  • Historical data on keywords & domains
  • Website auditing (including on-page auditing)
  • Marketing plans (including preliminary analysis, on/off-page optimization, and PPC competitor research)
  • Automated reporting
  • Performance-based invoicing
  • API access

Pricing Plans:

  • 14-Day Free Trial 
  • Essential— $44/mo | 1 manager seat | 10 projects | 750 keywords to track daily
  • Pro— $87.20/mo |3manager seats | Unlimited projects | 2000–3500 keywords to track daily
  • Business— $120.20/mo |5manager seats | Unlimited projects | 5000–15000 keywords to track daily

Verdict: SE Ranking is a powerful all-in-one SEO solution designed to streamline agency workflows and deliver solid results for clients. With its extensive feature set, competitive pricing plans, and emphasis on user-friendly functionality, it is a top choice for those agencies who want to elevate their SEO game and provide exceptional service to their clients.

Try SE Ranking here:



USP: PosiRank surely outperforms most of the white-label SEO tools available in the market due to its extensive range of off-page and on-page SEO outsourcing options that enable agencies to achieve SEO-driven results effortlessly.

Key Features:

  • Keyword tracking
  • Backlink analysis & cleanup
  • Rank tracking
  • Competitor analysis
  • On-page optimization suggestions & onsite SEO
  • Link building
  • Campaign architect
  • SEO promotion
  • Expert SEO consultation
  • Sensitive niche promo
  • Reputation management
  • Content orders
  • Press releases
  • White-label SEO reports

Its comprehensive suite of services is not only impressive— it’s essential for any business looking to thrive in today’s digital marketing era.

Pricing Plans:

  • 14-Day Free Trial 
  • Starting price [basic]— $200 to $300 /mo
  • Maximum price [advanced]— $1000 /mo

With its flexible pricing, any company can use SEO to boost their online presence and attract organic traffic.

Verdict: PosiRank is in a league of its own. No matter, whether you’re a startup or an established firm, PosiRank puts the power of SEO in your hands to help you rise above the competition and connect with your target audience like never before. So, with PosiRank by your side, the sky’s the limit.

Try PosiRank here:



USP: Cyfe also stands out as a premier white label SEO tool. With commitment to providing 100% white-label services, it seamlessly integrates with clients’ branding, delivering excellent performance and insights for businesses and marketing agencies.

Key Features:

  • SEO monitoring
  • Keyword tracking
  • Include embedded analytics
  • Data mashup
  • Add custom logo, domain, and email
  • Monitor KPIs on a separate dashboard
  • Competitor analysis
  • Data visualization
  • Create branded reports
  • Use custom data sources
  • Automate report generation and alerts
  • Modify the pre-built setup
  • Social media analytics
  • Flexible exporting options

Additionally, Cyfe offers a highly customizable and flexible white-label SEO dashboard to meet the needs of both businesses and digital marketing agencies. 

Pricing Plans:

  • 14-Day Free Trial 
  • Starter—$19/mo | 2 Dashboards | 1 User
  • Standard—$29/mo | 5 Dashboards | 2 Users
  • Pro— $49/mo | 10 Dashboards |5 Users
  • Premier— $89/mo | 20 Dashboards | Unlimited Users |+$4 Each Additional Dashboard

Verdict: With an extensive range of data connections and proprietary features at affordable prices, Cyfe offers both businesses and digital marketing agencies a one-stop solution for all their SEO needs. 

Try Cyfe here:



USP: This tool brings together everything you need to keep track of how your website is performing, how easily people can find it through search engines, how secure it is, and how it’s ranking compared to other sites. With all this information in one place, you can easily monitor, evaluate, and improve your website’s visibility online.

Key Features:

  • On-page SEO audit
  • Backlink analysis
  • Competitor analysis
  • Site health monitoring
  • Track backlinks
  • Conduct site audits
  • Monitor site performance
  • Track rankings
  • Keyword tracking
  • Technical SEO analysis

One can admit that Sitechecker provides all the essential features that a website requires to excel.

Pricing Plans:

  • 7 Day Free Trial 
  • Basic— $49 /mo
  • Standard— $199/mo
  • Premium— $399/m0

This pricing breakdown shows that this tool is for those who want to customize their experience. To be precise, it doesn’t matter if you’re into site auditing, monitoring, or white-label rank tracking, you can get what you need without spending too much.

Verdict: Sitechecker’s White Label SEO tool appears to be a robust solution. Its ability to track website performance, SEO metrics, security, and rankings in a single platform offers ease and effectiveness to agencies.

Moreover, its cost-effectiveness makes this platform an attractive option for those seeking budget-friendly yet powerful SEO tools to improve their website’s visibility and performance without breaking the bank.

Try Sitechecker here:



USP: This tool is a must-have for you if you’re working on local SEO. It gives you super helpful insights and reports to make your job easier. You can integrate local keyword data smoothly, which makes reporting a breeze. So, it’s basically a game-changer for agencies and individuals who want to ace their local SEO game!

Key Features:

  • Local SEO tools for agencies and businesses
  • Local rank tracking
  • Google My Business (GMB) insights and management
  • Citation tracking and management
  • Reputation management
  • White-label reporting

Pricing Plans:

  • 14-Day Free Trial
  • Track— $39/mo
  • Manage— $49/mo
  • Grow— $59/mo

Verdict: BrightLocal’s White Label SEO tool is surely the go-to option for anyone aiming to ace local SEO. Its strong reporting functionalities and automatic local keyword integration make it stand out. With this tool, you get detailed information optimized for local SEO campaigns, making it perfect for optimizing local search and impressing customers.

All in all, if you want to level up your strategy and make reporting easier that too within your budget then, BrightLocal is your best bet!

Try BrightLocal here:

Moz Pro

Moz Pro

USP: Moz Pro is yet another powerful tool for businesses and marketers, known for providing them practical advice and tips to increase their online presence and attract organic traffic. So, basically, it offers valuable insights on rankings, page optimization, site crawl, and link metrics to enable you to customize your SEO strategies effectively.

Key Features:

  • Keyword research
  • Customizable reporting
  • Competitive analysis
  • On-page optimization suggestions
  • Local SEO features
  • Rank tracking
  • Backlink analysis
  • Site crawl and audit

Pricing Plans:

  • 30-Day Free Trial 
  • Monthly—
    • Standard: $99
    • Medium: $179
    • Large: $299
    • Premium: $599
  • Yearly—
    • Standard: $79
    • Medium: $143
    • Large: $239
    • Premium: $479

Verdict: Moz Pro proves it is the top choice for businesses and marketers who want to step up their SEO game. With its user-friendly interface, robust features, and flexible pricing plans, it helps in improving online presence and drives solid results.

Try Moz Pro here:

Bonus: Classification of Tools According to Their Functionalities

ToolData Analysis and ResearchKeyword and Rank TrackingReporting and AnalyticsWebsite Optimization and Auditing
Authority Labs
SE Ranking
Moz Pro


That’s all! Hopefully, you now have a clear understanding that white label SEO tools provide agencies with customizable platforms, the ability to track rankings, and detailed reports. These tools enhance the services offered by agencies without requiring them to develop their own software in-house.

Among the top 13, SE Ranking, Ahrefs and WebCEO stand out for their comprehensive features, while tools like Semrush and Authority Labs excel in providing advanced analytics and insights.

Whether it’s keyword research, site auditing, or performance tracking, these tools allow agencies to customize and brand their services while delivering effective SEO solutions to clients.

However, when it comes to choosing the right tool, it all depends on how well it fits the unique needs of your agency and the preferences of your clients. Considering this ensures not only maximum impact in SEO, but also a high level of satisfaction for everyone involved.

Frequently Asked Questions
What is white labeling in SEO?

White labeling in SEO refers to the practice of hiring an external company or agency to provide digital products or services under your own brand name. 

For example: If you run an ABC Company, you can hire XYZ Agency to provide web design services under your brand name for offering your clients professional websites without doing that work yourself.

So, it’s like offering services to your clients, but on your behalf another company does the work, and it’s presented under your brand.

What importance White Label SEO tools hold for agencies?

White label SEO tools are important for agencies as they enable them to maintain brand consistency and professionalism while providing SEO services to their clients. They help agencies deliver high-quality SEO solutions without the need to develop their own tools, saving both time and resources.

What features to consider when selecting a white label SEO tool?

When choosing a White Label SEO tool, one should look for features such as detailed reports capabilities, customizable dashboards, integration with other marketing tools, accurate keyword tracking, website audit functionality, and good customer support.

How do White Label SEO tools benefit clients?

White Label SEO tools provides their clients access to detailed reports and analytics that offer into their website’s performance and SEO efforts. So, this benefits the clients because they understand the impact of SEO strategies on their online visibility and overall business goals.

Are White Label SEO tools suitable for agencies of all sizes?

Yes, white label SEO tools are suitable for agencies of all sizes, from small businesses to large enterprises as they provide scalable solutions that can easily meet the needs and budgets of different agencies out there.

What are the pricing options for various White Label SEO tools?

The pricing options for the top-10 White Label SEO tools are as follows—

SemrushStarts at $129.95/month
AhrefsStarts at $99/month
Authority LabsStarts at $49/month
AccuRankerStarts at $129/month
WooRankStarts at $89.99/month
WebCEOStarts at $37/month
DashThisStarts at $49/month
SitecheckerStarts at $49/month
CyfeStarts at $19/month
SE RankingStarts at $44/month
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