Artificial Intelligence (AI) has changed our world completely. It can adapt to new things and is getting better every day. It has so far been positively affecting us and has made things easier for us. But how can it better content creation or search rankings?
According to ResearchGate: “In recent years, several AI-based tools have been created that simplify the content creation process in various ways. We are witnessing an enormous increase in these services and a significant increase in their quality”.
In this write-up, I’ll tell you how AI is optimizing SEO and the future of content creation/ search rankings.
Role of Artificial Intelligence in SEO
AI is playing a significant role in the SEO industry. The process of search engine optimization involves keyword research, on-page polishing, backlink building, and technical improvements.
If managed manually, these can take a lot of time. But you must know that because of AI, one can manage these tasks in a more efficient and faster manner.
AI can process vast amounts of data more quickly than an SEO consultant. Also, modern AI programs can process information and analyze hunting patterns, user behavior, and competition in a more efficient manner.
This kind of deep analysis can help individuals as well as businesses to stay ahead of algorithm updates and adapt their strategies according to the changes.
Now today are going to talk about two popular areas where artificial intelligence is commonly being used today. These include content creation and search ranking improvement. We’ll go over the details of these one by one.
How is Artificial Intelligence Transforming Content Creation?
One of the most popular ways in which AI is automating the SEO world is through blog creation. If you have been practicing SEO for quite some time now, you would know that search engines always value originality, quality, freshness, and relevance.
By using AI appliances, you can easily get help in creating materials that would rank well in the query results. Below, we are going to discuss some of the ways how AI helps:
1. Automatic Content Generation
Content creation in the past was considered to be impossible for individuals with no experience or skills but today thanks to AI generators such as ChatGPT, Gemini, Bard, and other language models. These tools can easily generate blog articles, social media posts, product descriptions, and other types of materials in a matter of seconds.
AI tools can not only create content from scratch but can also fine-tune it according to the guidelines of the search engine. This means AI algorithms can create posts having keywords, information, and engaging elements.
Here you must know that AI tools can no doubt have unique and logically accurate content, but at the same time, you would see that this written work would lack human touch as generally AI uses complicated words and phrases. Moreover, the writing style of AI software is quite robotic, which is why it doesn’t get much engagement.
To resolve this issue, it is important to humanize text before using it on your website or any other commercial platform. You can make changes to the style, tone, and wording manually, or you can also get help from an AI-to-human text converter tool.
2. Easy Content Personalization
The search engine always values websites that are engaging and retaining more users. Well with the help of AI tools, you can easily create personalized content based on user behavior, preferences, and demographics.
AI engines use machine learning to identify patterns in user data and can recommend postings on topics and ideas that would align with the interests of individuals.
You can take the example of e-commerce stores and how these use AI to provide relevant products and suggestions to users based on their previous browsing behaviors and purchase decisions.
You can easily create reports on topics and keywords that are being used as common search terms by your audience. A statistic shows that many individuals believe AI will have a positive impact on content creation.
3. Content Quality Improvement
As mentioned earlier, search engines would always go for qualitative content. It doesn’t matter how informative or visually attractive a page is, it would not get on the top results pages if the posting is written in a complicated language or is full of human errors.
Even the most expert writers can end up making mistakes in their work, which is why it is important to always ensure quality before posting a blog, social media post, or other publication to your audience.
This is where AI tools can provide help. Today you would find dozens of AI-powered proofreading and editing programs such as Grammarly that can help you check and improve the quality of your content.
These inspectors can easily find bad spelling, grammar, punctuation, wordiness, tone, and other contextual issues in content. Not only this but they can also offer real-time suggestions and improvements, using which the readability of content, can also be improvised.
You would also find AI-powered plagiarism checker tools that can help you identify unwanted duplication which can compromise the ranking position of your website.
By using AI plagiarism checker and plagiarism remover apps, users can easily ensure originality in their work, which can pave the way for getting a better ranking position.
How Can AI Help Improve Ranking Positions of a Website/Store?
Now that you know how AI can help in content creation and improvement, which is an important factor considered by search engines, let us now go through some of the other popular ways in which AI can help improve your ranking position.
1. Better Keyword Research & Suggestions
AI tools can provide you with suggestions for the right keywords and phrases that would help you make your content more visible to search engines. You must know that keywords are an important part of SEO and without them.
There is no way you can make space in the keyword results of Google or any other search engine. By using online keyword research programs such as Google’s keyword finder, you can easily find the words and phrases that are commonly used by your target audience.
You can easily find relevant, high citation volume, and less competitive keywords using AI platforms. By using the right keywords, one can easily ensure better visibility, more traffic, and better positioning.
2. More Link Building Opportunities
Backlinks are very important if you want to see your website ranking on the top search results. Backlinks also known as inbound links are the links from other websites that point towards yours. These links can help you rank higher in the web search results of Google, Bing, and other search engines.
There are different ways you can get backlinks for your website. These include guest blogging, finding broken links, finding unlinked mentions, and getting mentioned in the best listicle/article.
Here you must know that the number of backlinks is very important for a website, but note that an excess of links can also look suspicious. This is why you must focus on quality and relevance. AI backlink analyzer tools can provide you with a list of websites you can connect with.
Not only this, but these tools can also help you find broken links and other opportunities that would help you build your backlink profile. The more authoritative links, the better position you will get.
3. AI Helps in Visual Optimization
Visuals are important for a website or any other commercial platform as they make them more appealing. In the past webmasters and SEO consultants used to rely on professional designers which was expensive.
Today you don’t have to hire a professional designer or learn designing skills as you have access to AI art generator solutions. By relying on platforms such as Canva AI and many others.
Users can easily create visual content relevant to the nature of a website or specific blog & social media posts. AI tools can create unique and appealing visuals in a matter of seconds based on textual prompts.
Note that a visually optimized post can get at least 60% more engagement and a higher position in the search results. You can see that all websites ranking on the top SERPs are the ones that have fresh visuals on them.
4. Analysis, Improvement, & Refinement
Tracking the progress of your SEO efforts is quite impossible without technical assistance. But it is very important as you need to modify and refine your strategies according to the response you get from the target audience as well as the ranking engines.
For instance, if you have created a blog post targeting certain keywords that didn’t get much traffic or engagement, it is important to analyze what went wrong.
Using AI analysis tools, you can easily find out whether you have been targeting the wrong keywords, are writing on the wrong topic, or are simply missing out on the visual aspects.
Whatever you’re missing, you can improvise it and check again for progress. So by using AI tools, you can easily fine-tune your strategies and make sure that your website gets on the top searches.
FUN FACT
According to a 2024 survey, 42% of media leaders and marketing geniuses use AI tools daily or weekly for content generation!
Conclusion
Search engine optimization is not as easy as it sounds, or it was in the past. You must know that this is a complete process intended for fine-tuning a website and its core elements according to the guidelines of the search engine and its target audience.
SEO includes a lot of things including finding the right keywords, creating qualitative and original content, building backlinks, improving page speed, and technically enhancing every part of the site or store for a better user experience.
Doing all this manually is a very time-consuming task and also requires a lot of resources, which is why it is best to use modern tech for help.
Artificial intelligence and modern products backed by it can help website owners and SEO consultants automate their SEO-related tasks.
Using AI tools, you can easily manage tasks such as content creation, humanization, editing, link building, keyword research, analysis, testing, and much more.
AI is surely changing the traditional ways of SEO so if you want to be more efficient, accurate, and most importantly beat your competitors, it would be wise to start using AI software for help. We hope that once you include AI in the optimization process, you will see a quick hike in your search rankings!
