Being a vital communication tool for making important announcements, a press release is used by businesses, organizations, and individuals to provide details about events or developments to the media and other stakeholders. With a well-crafted PR, you have the potential to generate buzz, improve brand visibility, and establish credibility in the eyes of the audience.
Hence, writing a professional and impactful PR is a necessity, especially for good public relations. That’s why we bring to you the best 15 press release examples along with the steps to creating a flawless press release that will come in handy for a novice PR writer to a seasoned practitioner.
What is a Press Release?
A press release, also known as a news release, is a brief formal statement that contains factual information and is ultimately shared with the media for public statements. It contains indispensable details about announcements that are worthy of sharing, such as any forthcoming event, change in leadership, funding updates, product launches, or mergers and acquisitions.
They are typically made to grab the attention of consumers and the media. Furthermore, it is extensively utilized as a vital corporate communication tool for exchanging crucial hints.
The format for press releases is typically followed closely, as it provides key information about WHO, WHAT, WHEN, WHERE, and WHY.
Great 15 Press Release Examples
We have provided some incredible insights that will help you craft a compelling PR for any type of event. Read the given press release template below:
1. New Client Announcement
News releases for a new client announcement generally show a fresh account win, which ultimately shows your integrity. A great client press release example will help you understand how it communicates the message that people trust a startup and spreads the message that the company brings opportunities.
Let’s take a look at Amazon’s new collaboration press statement example below.
Read here full Amazon news statement example:
Amazon India partners with Startup India, DPIIT to empower startups through e-commerce
With this release, Amazon shares its plans to work with the new client, Startup India, to empower young businesses.
By showing the initiative to help startups grow, Amazon conveys that it is taking a great initiative and shows commitment towards operational excellence and long-term thinking.
More client press release examples:
- “L’Oréal Enters Strategic Partnership With Climate Tech Company BreezoMeter to Uncover Insights Around Exposome and Skin”
- “Strategic partnership: Bosch and SAP aim to simplify corporate processes with a new standard”
2. Product Launch
Product launch is one of the most common reasons for press releases. These types of PRs generally have the most upbeat and fresh tone, as they aim to create positivity and excitement among the consumers for the product.
Let’s take a look at Amazon’s Fire TV Stick 4K product launch news release below.
Read the full press release format:
Elevate your smart TV experience with Amazon’s all-new Fire TV Stick 4K
The press release template for product launches should be exciting!
With this, Amazon shows how it has launched a product that is tailor-made according to viewers. The content and headline highlight the uniqueness of the product and how it stands apart from the competitors.
More product launch press release examples:
- “Adobe Introduces Creative Cloud Express”
- “Apple Watch: The ultimate combination of design, function, and value”
3. New Hire
Indeed, the type of people a company hires showcases the experience and integrity they are looking for in employees. Announcing new hires through news releases highlights the company’s value and work strategies.
The format for press releases like this is precise and might include images, expertise, experience, and other significant information.
Let’s look at Coregistic’s new senior team lead news release below.
Read the full example:
Coregistics Announces New Senior Leadership Team, Including Victor Crawford as Executive Chairman
In this announcement, the company highlights how they appreciate good leadership quality and how the new senior lead they have chosen is a perfect fit for the job by quoting his experience.
Furthermore, they have also shared how the co-founder has welcomed the new hire on board.
More new hire media announcement examples:
- Digiday Media Names David Amrani CEO As It Positions Its Global Brands for Continued Growth
- eBay Inc. Names Jamie Iannone Chief Executive Officer
4. Charity
A charity press release is a way for nonprofits and other big organizations to share important news, events, or campaigns with the public and the media. It’s a great tool for raising awareness, attracting donations, or encouraging people to get involved as volunteers.
To get a journalist interested in your charity press, focus on crafting a compelling, newsworthy story that highlights the impact of your work.
Let’s take a look at the Who Gives A Crap eco-friendly toilet paper company’s release below.
Read the full charity news example:
The uniqueness of this news lies in Who Gives a Crap’s $3 million donation to help build toilets worldwide. What makes it stand out is the company’s commitment to tackling sanitation issues in developing regions while promoting eco-friendly toilet paper. Additionally, the donation also reflects their dedication to social responsibility.
More charity and donation examples:
- Blackhawk Network (BHN) Donates Over $2 Million to Charities Across the Globe in 2024
- SimpleTire Donates $10,000 to charity: water to Provide Clean Water to Communities in Need
5. General News and Public Announcement
This type of announcement is done to inform the public and media about significant news or updates that don’t necessarily fall under specific categories, like a product launch or new hire. They carry information regarding social issues, new policies, changes in laws, or other news that is relevant to the public.
Let’s take a look at the China Conference 2024 press release template below.
Read China sample news release here:
The 2024 Understanding China Conference (Guangzhou) Held Successfully
The aforementioned announcement informs how the China conference has become an important international platform for dialogue on China’s development strategy, drawing heightened interest from participants around the world.
It also highlights that the agenda of the conference was to demonstrate the characteristics and achievements of Chinese modernization.
More general news and public news examples:
- Diebold Nixdorf Sets Out to Combat Shrink in Retail with New AI-powered Offering
- Chevron Announces 2025 Capex Budget & 4Q24 Interim Updates
6. Crisis Communication
This type of public release is critical and is used to communicate with the public, media, and stakeholders during a crisis or emergency. Crisis communication involves timely responses, transparency, and addressing concerns to mitigate the impact of the crisis.
Let’s take a look at Glancy Prongay & Murray LLP’s crisis release below.
Read the full news release example:
In this announcement, the law firm addresses the potential securities fraud on behalf of its investors. They have also conveyed the message that the firm is examining whether the company misled shareholders, leading to financial losses, and will take strict action whatsoever.
By expressing their dedication, they offer reassurance to customers and employees who rely on them for their businesses and families.
More crisis communication release examples:
- ASPI CLASS ACTION NOTICE: Glancy Prongay & Murray LLP Files Securities Fraud Lawsuit Against ASP Isotopes Inc.
- The Law Offices of Frank R. Cruz Announces Investigation of Aehr Test Systems, Inc. (AEHR) on Behalf of Investors
7. Merger, Acquisition, and Partnership
Mergers, partnerships, and acquisitions are significant corporate actions that necessitate announcements through media. These releases are meticulously written to guarantee accuracy and transparency, as they are likely to attract attention from competitors, industry professionals, and market analysts.
Let’s take a look at the Coty and Swarovski partnership advertising below.
Read the full sample press release:
Coty and Swarovski Sign Long-Term Agreement for New Entry Into Beauty Market
The announcement marks the long-term agreement of Coty and Swarovski to collaborate on a new entry into the beauty market. Their release emphasizes how the partnership will combine Coty’s expertise in beauty products with Swarovski’s luxury brand, aiming to offer innovative beauty experiences.
This type of public statement details how a merger or acquisition will affect operations and improve products and services.
More mergers, partnerships, and acquisitions announcement examples:
- Booz Allen Acquires Tracepoint, Bolstering Market Leadership in Cybersecurity
- Superapp Grab Selects AWS as its Preferred Cloud Provider to Drive Technology Innovation and Growth
8. CEO Announcement
Once a new CEO is appointed, this type of press release highlights the reasons behind the appointment and outlines the company’s vision for the future. This announcement mainly focuses on highlighting how their leadership will drive the company’s growth and success.
Let’s look at Crane 1’s CEO appointment news below.
Read the full example press release below:
Crane 1 Appoints Matt Biskaduros as President & CEO
In this press release, Crane 1 announces the appointment of Matt Biskaduros as President and CEO. The company highlights his extensive experience and leadership skills, which are expected to drive its growth and success in the future.
More CEO announcement examples:
- Allegion Appoints Gregg Sengstack to Board of Directors
- Cobalt Appoints Chris Essex as Chief Revenue Officer to Drive Next Phase of Company Growth
9. Announce a Fundraiser
A funding press release announces new investments in a private company. It focuses on addressing the investors, the purpose of the investment, and how the company plans to use the funds for growth, expansion, or innovation. This approach is typically aimed at attracting attention from stakeholders, media, and potential investors.
Let’s take a look at Cake’s excellent funding press release example below.
Read here for the full news release example:
Cake Raises $13MM Seed Round Led by Gradient to Enable Any Business to Adopt Open-Source AI
This public announcement aims to announce that Cake has raised $13 million in a seed funding round led by Gradient. The company plans to use this investment to enable businesses to easily adopt open-source AI, spotlighting its mission to democratize access to advanced AI technologies.
More fundraiser public release examples:
- Hunt Capital Partners Raises $193.5 Million Tax Credit Equity Package to Build Affordable Housing Nationwide
- Heirloom Raises $150 Million Series B to Rapidly Scale Commercial Direct Air Capture
10. Announce a Milestone
A milestone announcement PR talks about a significant achievement or progress by a company, such as reaching a business goal, completing a project, or hitting a specific target. It highlights the importance of the milestone and its impact by expressing gratitude to stakeholders for their support.
Unless you are a well-established brand, no journalist would be interested in an anniversary or achieving a milestone. So, it is up to you to provide an interesting, newsworthy announcement.
Let’s take a look at offshoring solutions provider Yempo’s news below.
Read here for the full news release example:
This press release highlights Yempo, an offshoring solutions provider, celebrating its 10th anniversary of helping businesses streamline operations. It also announces Yempo’s upcoming UK roadshow in 2025, aimed at showcasing its services and expanding its reach.
What makes this press release unique is that it celebrates Yempo’s 10th anniversary and highlights its decade-long success. The combination of a milestone achievement with a proactive business expansion event sets this release apart.
More such milestones announcements examples:
- Divert, Inc. Celebrates Milestone with Turlock, California Facility Opening, Solidifying its Leadership Against the Wasted Food Crisis
- Conquest Planning Surpasses 1 Million Plans Created, Selected as Top Innovator in Manulife and World Economic Forum’s Prospering in Longevity Challenge
11. Product Updates
A product update announces new features, improvements, or changes to an existing commodity. They highlight how these updates enhance functionality, user experience, or performance. It often includes key details, benefits, and potential impact on customers.
Let’s take a look at Oracle’s news release below.
Read here for the full news example:
This release emphasizes the advantages of the latest version, especially in software development. It’s clear that the intended audience is tech-focused publications, particularly those read by IT professionals. The message is tailored to highlight how this update will resonate with those in the industry.
More such product update examples:
12. Awards And Recognitions
An “Awards and Recognitions” press announcement emphasizes a company’s achievements and the honors it has received, showcasing its excellence in specific areas such as innovation, customer service, or community impact.
Let’s take a look at The Apurva Kempinski Bali’s news below.
Read here for the full news release example:
It emphasizes the hotel’s commitment to sustainable luxury and its efforts to integrate environmental responsibility with exceptional hospitality. The recognition celebrates the hotel’s innovative approach to sustainability while offering a luxurious experience.
More such awards and recognition news examples:
- TEKLYNX Named Recipient of 2024 Top Software & Tech Award
- Dr. James G. Fujimoto of U.S. Awarded 45th Honda Prize for His Team’s Development of Optical Coherence Tomography (OCT): Real-time Tissue Imaging Technology
13. Research Press Release
Research press releases announce the findings of a study or research project, highlighting key insights, discoveries, or advancements in a particular field. It often includes details about the research methodology, its significance, and potential impacts, while aiming to engage the target audience.
Let’s take a look at Sopra Banking Software, a fintech company’s news below.
Read here for the full news release example:
Seventy-Five Percent of Banks Aren’t Ready for Open Banking; AI Could Fill The Gaps
The release presents key findings and insights from its annual benchmark report, outlines the research methods used, and provides a link for readers to access the full report. It focuses on critical data and trends that can inform industry professionals about current challenges.
More such announcements examples:
- CoinEx Research November 2024 Report: Trump Triumphs, Bitcoin Trumping
- Edible Oils Market worth $306.92 billion by 2029 – Exclusive Report by MarketsandMarkets
14. Financial Announcement
A financial announcement release provides updates on a company’s fiscal performance, such as earnings reports, forecasts, mergers, or investments. It typically includes key metrics, analysis, and any relevant financial events.
Let’s take a look at Poxel’s news below.
Read here for the full example:
Here, the press release highlights Poxel’s financial results for the first half of 2024, providing an update on its financial position and future outlook. It covers key financial metrics, strategic goals, and progress on ongoing projects.
More such financial reports announcements examples:
- Hello Group Inc. Announces Unaudited Financial Results for the Third Quarter of 2024
- Hello Group Inc. Announces Unaudited Financial Results for the Second Quarter of 2024
15. Healthcare
The healthcare press release announces key developments in the medical field, such as new treatments, clinical trials, or partnerships. It provides important updates for healthcare professionals, patients, and the public, often including data or expert insights.
Let’s take a look at Immunovia’s healthcare news below.
Read here for the full release example:
This release presents Immunovia’s successful clinical validation of its next-generation test for pancreatic cancer, demonstrating strong accuracy. It also emphasizes the significance of this advancement in medical diagnostics, showcasing Immunovia’s commitment to innovative healthcare solutions.
More such healthcare press release template examples:
- Innovent Presents Updated Data From Innovative Anti-CLDN18.2 ADC (IBI343) Phase 1 Study in Patients with Advanced Pancreatic Cancer at the ESMO Asia Congress 2024
- AnX Robotica awarded Gastrointestinal Endoscopy Products agreement with Premier, Inc.
By taking reference from the aforementioned media statement examples and press release template, you’ll be able to curate an effective PR for your brand that will have a strong impactful impression on media and stakeholders.
Key Advantages of Press Release
News announcements have several advantages and can benefit anyone, whether they are top, well-established corporate firms or startups.
1. Brand Engagement
When we often read news articles on online platforms, brands mentioned in the article indefinitely grab our attention. That is why press releases are known to play an influential role in creating and increasing awareness about brands and helping them shine in the highly competitive market.
2. Sales Revenue Potential
When journalists publish your writing that has relevant and interesting information, it can help increase your visibility. This leads to boosting your sales potential by demonstrating the worth of your business and distinguishing yourself from the competition.
3. Credibility
A well-written PR can showcase your expertise and establish your credibility. Once your company is acknowledged and reported by reputable media sites, it can boost your brand’s reputation, making it more appealing to potential investors and customers.
Apex Traffic and ClickSEO are tools you can use to verify the trustworthiness of your website. Both these tools work in different ways to enhance your website, Apex Traffic focuses on driving organic traffic and improving SERP rankings, while ClickSEO uses advanced practices like CTR manipulation to drive fast traffic.
4. Website Traffic
When a news outlet features a press release, it usually includes a link to the website. Search engines regard these backlinks as endorsements of your content, which can improve your search engine rankings and bring you website traffic.
5. Authenticity
Frequent publishing of news releases can increase your business’s authenticity and credibility. It is one of the key advantages of incorporating a well-crafted release. Many investors and potential customers are often drawn to websites that regularly issue press releases.
6. New Marketing Channels
When you provide news outlets with a release that is worthy of grabbing tons of consumer’s attention, this frequently results in boosting the growth of your business or product. It is a great strategy to build new marketing channels and a much better way than the traditional marketing methods.
Steps to Crafting a Flawless Press Release
Now that you have learned all about the key components of a press release, here’s a step-by-step guide to writing one that gets attention:
- Identify the Purpose
Before you start writing, identify the goal of your press release. Is it to announce a new product? A company milestone? A partnership? Clarifying your objective will help you focus on the content and tone.
- Write a Headline with a Clear Message
The headline of a press release is the section you aim to have featured prominently on the front page of a news publication. Just by reading your news headline, journalists, and readers shall grasp the full essence of it.
- Use the Inverted Pyramid Structure
Begin with the most important information and work your way down to the least critical details. This structure ensures that the key points are covered even if the reader stops halfway through the release.
- Be Clear and Concise
Journalists are usually short on time and have a busy schedule, and your writing should respect their time. Stick to the essentials and avoid complex language. Aim for a length of 400–600 words.
- Insert Quotes
Using quotes can enhance the credibility of your announcement. A strong quote from an executive or expert humanizes the news. Make sure it’s relevant and adds value to the story.
- Proofread
A press release with spelling and grammatical errors can hurt your trustworthiness. Always proofread your public statement or have someone else review it before sending it out. Also, check if the content seems written by AI through the various AI content detectors online.
By following these tips, you can easily be able to write an engaging, newsworthy press statement that gets results.
Methods for Sharing Press Releases Effectively
Below are several ways through which you can distribute your PR and attract the reader’s attention:
- Emails: One of the great ways to reach out to journalists, editors, and media contacts is via email. Customize the message to the specific audience to increase the chances of it being picked up.
- PR Distribution Services: You can use services like PR Newswire, Business Wire, or GlobeNewswire to reach a large network of journalists and media outlets globally.
- Company Website: You must create a “Press” or “News” section on your website and post your official statement there so that it is easily accessible to the public and the media.
- News Aggregators: Submit your public statement to news aggregation websites like Google News, NewsNow, or Yahoo News to ensure wider visibility.
- Social Media: Sharing PR on your company’s social media platforms (Twitter, LinkedIn, Facebook, etc.) can indefinitely help you directly reach your followers and encourage sharing.
Now, take note that whether you’re launching a new product, announcing a partnership, or sharing a significant milestone, a well-crafted press release can increase visibility, generate media coverage, and enhance your brand’s reputation.
Conclusion
We expect that now you have acquired in-depth knowledge about effectively writing a press release. By following the right format and ensuring your content is newsworthy, you can create public releases that grab attention and achieve your communication goals.
By studying these above examples, you can learn the craft of PR writing that will resonate with your target audience and achieve your communication goals.
What is the aim of a press release?
The basic aim of a press release is to inform media outlets, the public, and stakeholders about the organization’s upcoming events or important messages. Its goal is to grab the public’s attention, increase brand awareness, and generate publicity.
What are the topics for the press release?
Example of a Press Release are as follows:
- New Client Announcement
- Product Launch
- New Hire
- Charity
- General News and Announcements
- Crisis communication
- Announcing a Milestone
Who writes a press release?
It is written generally by the company’s PR (Public Relations) department. Many people confuse and think that public statements are written by journalists or reporters.
