How to Use Google Ads for Construction Business to Get Potential Customers

In this modern era of marketing, businesses need to create a strong online presence to generate leads and create conversions to maximize revenue. Construction Business is no exception when it comes to creating a reputable image for the brand. This is where Google Ads comes in, the fastest way to promote a brand’s service by leveraging successful PPC (pay-per-click) campaigns. 

In this article, we will learn what Google Ads are, the use of Google Ads for Construction businesses, and how you can set up a Construction Business Google Ads account.

What Is Google Ads, and How Do They Work for Advertising? 

Google Ads are text-based ads that show up at the top and bottom of your Search Engine Results Page (SERPs). Google Ads allows you to run pay-per-click (PPC) ads for your business. 

As the name says, PPC is an advertising model where advertisers have to pay for each click that they get on one ad campaign. A typical price of PPC can range from $0.10 to $100 or more, depending on the maximum bid for the keyword. You can also set a budget for your campaign so that Google won’t exceed that limit of your budget. 

• Step 1: If advertisers want to run an Ad campaign by themselves, then the first step would be to go to the Google browser and type “ads.google.com”. 

• Step 2: Then, you can sign up or log in to your Google Ads account. 

• Step 3: You have to provide a few details regarding your business and credit card information to pay for the advertisement. 

If you are not interested in generating organic views for your business, you can use Google Ads to meet your goals. The next section goes into detail on how you can use Google Ads for your construction business in the best way possible. 

The Ultimate Use of Google Ads for Construction Business 

Google Ads are a great choice for small to large-scale businesses to create a strong online image, generate leads, and ultimately revenue. Google Ads allows you to run a smooth ad campaign and measure the outcomes, which makes it a popular choice for advertisers. Here are your top 5 reasons why Google Ads can be beneficial for your business. 

1. Creates an Online Presence for Business

Using Google Ads for advertising gives you the chance to display your ads to thousands of potential customers searching for your services. Construction companies can target a huge audience with Google Ads and convert site visitors into customers. Not only does this method generate leads but also helps your brand gain a valuable online image. 

2. Targets your Potential Customers

Google is used by billions of users, which makes it one of the most powerful search tools. You can use Google Ads to target your specific niche by location, gender, age, and even household income. Whenever a user searches with a specific keyword, your services get displayed, and there is a high chance that you get new customers. 

3. Delivers Measurable Results

One of the major advantages of using Google Ads is that it allows you to analyze your ad campaign performance. You can check which keywords are performing well and which ones are performing poorly; based on that, you can adjust your bid. 

Also, Google Ads offers a conversion tracking tool that helps you know what happens after a customer interacts with your ad. In simple words, after clicking on your ads, customers buy your service, call your business, or fill out any query form or not. This tool makes it easy for you to decide whether you need to spend more on your ads or you should stop. 

4.  Cost Effective Advertising 

Google Ads works on a pay-per-click (PPC) model, which means you only have to pay if a user clicks on your ad and as it can target your specific audience, you are just paying for the interested customers only. This is why Google Ads is a very cost-effective advertising choice for your construction business. Advertisers can set the budget and still have a chance to get quality traffic, which will drive leads. This is the reason Google Ads are advertisers’ first choice. 

5. Delivers Positive Results 

Google Ads help you to generate a good ROI (Return on investment) because Google Ads target interested customers, so there is a high chance that the amount advertisers spend on the campaign will generate good revenue. 

7 Easy Steps to Set up a Construction Business Google Ads Account 

To ensure a successful Google Ads campaign for Construction Business, there are some crucial steps that you need to follow to run an effective campaign. If you happen to ask yourself how to create Google Ads for business, here is your 7-step guide to using Google Ads for construction companies.

1. Set the Objective of Your Google Ad

Once you have created/logged in to your Google Ads account, you have to choose the main motto of your campaign. What do you want from this campaign? You will see options like sales, leads, website traffic, brand awareness and reach, product and brand consideration, local store visits, and promotions. Since you can select only one objective for your campaign based on your goal and opt for any one of them. 

For instance, if you want the customer to just visit your website, you can’t opt for the website traffic option but for Construction Business, direct calls can be more beneficial. So, advertisers can select the sales option, but it depends on you to pick the objective of your campaign. Based on this, the amount will differ from one to another objective.

2. Choose the Effective Keywords

In the Construction Business, you must select the right keywords for your business, as Google is one of the most used platforms all over the world. It becomes more crucial that you have all the relevant keywords that users can search so that you can rank higher on the search engine results pages (SERP). 

Google Keyword Planner tool or SEMrush, Ahrefs, and other platforms can be used to conduct keyword research, and these tools can help you find the keyword search volume, competition, and the price of each keyword. 

Keywords can be short-tailed or long-tailed, so what are short- and long-tail keywords? You may ask!

Short tail keywords are normally in two or three words and can target a broad term like “Construction Business” or just “Construction”, whereas long tail keywords are those that specify a query like “best Construction Business work in New York” or “Construction Business service provider near me”. So, by conducting keyword research, you will be more accurate with which keywords to target so that your ad can rank higher. 

3. Create an Appealing Ad Copy

Creating a very attractive and appealing ad copy is essential to capture the attention of interested customers so that they can click on your ad. 

Your ads are your first impression on your customers, so make sure your ad has everything your customer is looking for, be it your work specialization, affordable pricing, and quality of work that your Construction Business offers. Make sure your ad creates a call to action. To create an attractive ad copy, you should know how to do Google Ads competitor analysis, as then you can guarantee your ads are more appealing than your competitors.

4. Create a Landing Page

Having a customized landing page which is easy to navigate is important while running Google Ads because the landing page is the first impression that customers will have of your work. So a landing page should display your skills and successful projects and also most importantly it should be mobile friendly so that website can be accessed in smartphones (both iOS and Android) for customers convenience.

5. Set the Target Audience

For construction businesses, you must target your specific audience who will use your service. Google offers many ways in which you can target the audience, for example, by age, gender, location, household income, etc. For contract business, you must target your audience by location so that whenever a user searches for the relevant service, your ad can appear at the top.

For example, if your business is located in New York whenever a user from New York searches for the “concrete service near me,” your ad will appear at the top. By setting a targeted audience, your ads will be shown to relevant users, which will increase the chances of sales, and you will be able to save some dollars. 

6. Control the Bids and Budget

When you run Google Ads for Construction Business, you have the option to bid on each keyword based on how well it performs. You can bid lower or higher. For example, if a user puts a very specific query like “Rooftop repair service in Soho, New York,” you might have to pay a high price if the competition is higher and the keyword has more search volume. If the keyword does not perform well, you can opt to lower the bid, so this will not exceed your budget. 

7. Monitor the Google Ad Campaign 

To run a smooth Google Ads campaign, you must monitor your ad campaign and make essential changes to get the best results. Check the conversion rate and cost per conversion to create effective ad campaigns; changing bids and keyword optimization can lead to better results. Use the analytics and reporting tools by Google to maximize revenue. 

What Is a Good CTR for Home Improvement Contractors?

When managing your Google Ads campaign, it is important to understand click-through rates(CTR). If you might wonder What Is a Good CTR for Home Improvement Contractors? Generally a CTR of 2-5% is considered good, and it can be based on various factors such as ad quality and keyword relevance.  A high CTR shows that your ads are appealing, and the target audience is able to resonate with them.  

Mistakes to Avoid While Running a Google Ad Campaign 

While running a Google Ads campaign, there are a few common mistakes that you might make that can harm your ad campaign. Here are the mistakes that you should avoid making. 

1. Not Having a Mobile Friendly Website 

We have numerous mobile users all over the world, and people tend to use their mobile phones for research rather than a computer or laptop. Therefore, Construction Businesses should make their landing page mobile-friendly. 

This is a common mistake that advertisers make that can lead to a less productive ad campaign, and you can miss out on your potential customers.

2. Set Negative Keywords

Advertisers should set a negative keyword for the campaign. Negative keywords are those terms or phrases that prevent your Google Ads from showing up when they are asked in a search query because if your ad shows up on an irrelevant search, you might waste your dollars on them. 

For example, if you provide a demo for wallpaper, you might want to put a negative keyword like “free” so that your ads don’t show up when a user puts a query like “free wallpaper service”. 

Negative keywords are crucial for businesses so that advertisers can prevent clicks from being wasted. Negative keywords can improve the effectiveness of ads.

3. Target the Wrong Audience 

As you know, Google Ads lets you choose the area and age so that the ads can be displayed to the right audience, so advertisers should not neglect these steps, to generate revenue. For example, if you have your construction business in Soho New York, only, and you decide to display Google Ads all over the United States, you won’t be able to generate revenue. 

Always make sure to target the audience so that you can save your dollars from spending on irrelevant audiences. 

Conclusion 

Google Ads provides a great chance for small and large businesses to drive quality leads and expand their brand size by contributing positively to each campaign.

To run a successful ad campaign, advertisers can either run campaigns individually or hire an SEM Consultant. Using the power of online marketing, your business can thrive in the industry, all that’s left is for you to get to know Google Ads.