Designing a business card must be done professionally and should only be done with careful planning. According to a study by FedEx, 72% of people judge a company based on the quality of its business card.
If you are wondering why we are putting so much emphasis on print business cards, well, it is more challenging than you may think. It involves various nuances such as font, font size, dimensions, color, the message you are delivering, graphics, and whatnot.
Hence, to give you all this necessary information, we have created this blog post to clear out all your doubts.
Keep reading to learn how to print a concise and self-explanatory business card.
Essential Card Printing and Designing Tips You Must Know
As mentioned, the business card designing and printing process is a complex process. And that is why, here are the promised necessary card printing and designing tips that can be of your help:
Pick the Right Logo
A good logo not only contributes to the card’s aesthetic but also shares an image of your brand. While picking the right logo for your card, you must ensure it shares as much information as possible within minute visuals involved.
The logo must also be made considering the fact that a card has limited space and must be understandable enough even in a small size. Even if you build a great logo that looks great on your website or product, it is not always the case that it will fit on your business card as well.
What to Add to Your Business Card
Since there is only a limited space present on the business card, you must make sure to add only the information that is necessary. Some crucial information that is a must-add to your card contains your business address, contact information, etc.
The sole aim behind this is to give as much convenience as possible to the client so that they can reach out to you easily. The following is the list of such must-have information:
- Your name
- Company logo and name
- Contact information (address, phone number, and email address)
- Your title
- Website and store address
- Company slogan or other indication of what your business sells or does
These are the basic information that are unavoidable in your card.
Use Simple and Clear Font
Reading your card must not be a struggle for your potential client. When in a professional affair, the fonts must be easy to read, clear, bold, and most importantly, simple or elegant. Some popular fonts that are often used by businesses include:
- Helvetica
- Arial
- Black Caviar
- Futura
- Montserrat
Each font has a different look than the other and is suitable for delivering different kinds of messages. You can run research on this topic and find out what font suits your nature of business.
AMAZING FACT
According to Toner Buzz, “From an analysis of 1000 websites, it’s revealed that 85% prefer using sans-serif fonts on the web”.
Pick the Right Colors
The color you choose says a lot. It generates a perception and an emotional sense of how the client interacts with your business. You must have seen large businesses putting special emphasis on the color they use in marketing their products. For better understanding, the following are some examples of what color says what:
- Red: Used to show emergency, impact, energy, urgency, or passion.
- Blue: Represents trust, respect, calmness, professionalism, etc.
- Green: Green symbolizes nature, growth, health, renewal, and so on.
- Yellow: This color evokes a sense of optimism, creativity, optimism, etc.
- Black: Black is a sophisticated color that shows exclusiveness, mystery, elegance, authority, and more.
Just like these, various other colors share different messages with respect to their nature. Research and find out what would be the best color for your business card.
Choose Appropriate Card Design According to Your Business
Emphasizing how you design your card is more necessary than you may think. Based on numerous factors like target audience, demographics, etc., you must design your card respectively. The following are some of those factors:
- Brand Identity: Font, color, font size, etc., anything you are working on will become the image for your brand. So, stay consistent and choose them wisely.
- Target Audience: The design must be appropriate to the type of audience you are dealing with. You cannot use a jolly or cheerful design for a funeral home or a cremation care. Similarly, make your cards vibrant and colorful for kids or marketing professionals, and conservative or professional for legal firms.
- Color Psychology: As mentioned previously, picking the right color according to the nature of business is necessary. So, research on that and design accordingly.
Final Words
Closing up, this article covered some of the necessary details that are needed to design a perfect and fabulous business card that just does the job. If you have read this article here, consider sharing it with your team or fellow business owners so that they can also get an idea of designing the right business card for themselves.
